pictory.ai case study

Pictory.AI Case Study: How One User Achieved SEO Success

Dive into a case study of Pictory.ai users achieving SEO success.

Pictory.ai is a powerful video marketing software that helps businesses create engaging videos for their audience.

With the rise of video content in the digital world, Pictory.ai has become a go-to tool for businesses looking to improve their SEO rankings and attract more customers.

In this blog post, we’ll focus on a case study of one user, Brian Killeen, who runs a successful video marketing agency.

We’ll explore how he achieved SEO success for his clients using Pictory.ai’s video snippets feature.

However, before diving into the details of Brian’s success story, let’s briefly overview Pictory.ai and how it helps businesses achieve SEO success.


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Pictory.ai case study

What is Pictory.ai?

Pictory.ai SEO success case study

Pictory.ai is an easy-to-use program that allows businesses to create videos without learning complicated desktop-based video editing software or outsourcing it to experts.

The software has a snippets feature that enables businesses to take long-form content and turn it into shorter videos to generate interest on social media.

Using video snippets, companies can get organic traffic, improve their SEO rankings and attract more customers.

This blog post will explore how Brian Killeen achieved SEO success for his clients using Pictory.ai’s video snippets feature.

Brian Killeen’s Journey to Video Marketing

Brian Killeen’s journey to video marketing started in 2010 when he and his wife started their video marketing agency.

At the time, they were just getting started and trying to build up their client base.

So while they had been using video in their marketing efforts from the beginning, it wasn’t until six years ago that they got serious about it.

One pivotal moment in their journey was when they used a video on a client’s homepage, which led them to become video marketers.

They saw how the video increased the engagement and conversion rates for their client’s website and decided to incorporate the good practice of video marketing into their very own website and business strategy.

However, as a small video marketing agency with only two people, Killeen and his wife faced a significant challenge finding a fast and easy-to-use program.

They needed to produce high-quality videos quickly without sacrificing creativity or functionality.

This is where Pictory.ai came in.


Killeen found that Pictory.ai met their needs and allowed them to produce high-quality videos in a short amount of time.

Additionally, Killeen has been investigating using Pictory.ai’s snippets feature to turn long-form content into shorter videos with SEO-optimized page titles, URL structure, and meta description to generate interest on mobile devices and social media.

In the next section, we will explore how Killeen used Pictory.ai’s snippets feature to achieve SEO success for his clients.

Pictory.ai and the Snippets Feature

Pictory.ai is a cloud-based video creation platform that enables users to create engaging video content for their business or personal needs.

The platform offers a range of free tools and features to create high-quality videos, including adding text, music, voiceovers, and images.

One of Pictory.ai’s standout features is its snippets tool, which allows users to take long-form content and turn it into shorter videos.

Pictory's Auto Summarize

This feature has many benefits, including creating more engaging and shareable content for social media, improving SEO rankings, and increasing website traffic.

The snippets feature was a game-changer for Brian Killeen’s video marketing agency.

Killeen and his wife needed a fast and easy-to-use program for a small business with only two employees.

They found that Pictory.ai met those needs and more, with its powerful snippets tool allowing them to create compelling videos quickly and efficiently.

Killeen discovered that by using Pictory.ai’s snippets feature, he could turn written blog posts and descriptions into video content that was more engaging and less likely to be ignored by viewers who scroll past text.

He found that videos were like catnip to Google, and businesses and other websites that used video could get higher ranking positions in search results than those that relied solely on plain text.

In the next section, we’ll dive deeper into how Killeen used Pictory.ai’s snippets feature to achieve SEO success for his clients.

Turning Written Content into Engaging Video Snippets

One of the challenges of creating video content for small businesses is the time and resources required.

Writing a blog post or description is one thing, but turning it into an engaging video can be daunting.

Turn blog posts into videos

However, with Pictory.ai’s snippets feature, this process has become much more manageable.

For example, Brian Killeen found that Pictory.ai’s snippets feature allowed him to turn long-form content into shorter, more engaging video snippets that could be shared on social media platforms.

This saved time and helped attract more viewers to the video.

Video snippets are more engaging

Video snippets are a great way to capture viewers’ attention in a short amount of time.

In today’s fast-paced digital world, where people are constantly scrolling through social media feeds, it’s essential to grab their attention quickly.

Video snippets allow businesses to do just that by providing a glimpse into the content without requiring viewers to invest much time.

Additionally, research has shown that video content is more engaging and likely to be shared than text-based content.

Therefore, by using video snippets, businesses can create more engaging content that is less likely to be ignored by viewers.

The impact of using video snippets on SEO rankings

Google loves video content, and businesses that use video can get higher ranking positions than those that rely solely on plain text.

Pictory's features for bloggers

This is because videos are more engaging and keep viewers on the page longer.

Additionally, when businesses share their video snippets on social media platforms, they can attract more traffic to their website, improving their site and SEO rankings.

This increased dwell time (that you can measure with tools like Google Analytics and Google Search Console) signals to search engines that your content is relevant and valuable, which boosts your SEO rankings.

Brian Killeen found that by using Pictory.ai’s snippets feature, he was able to improve his clients’ sites and SEO rankings significantly.

The Power of Video for SEO

In today’s digital world, where competition is fierce, businesses seek innovative ways to improve their search engine optimization (SEO) rankings.

One of the most effective, increasingly popular ways to do so is through video marketing, and the power of video cannot be overstated.

How Businesses that Use Video can get Higher Ranking Positions

Businesses that use video can get higher ranking positions in search engines than those that rely solely on text.

This is because videos are more likely to be shared, linked, and commented on, all contributing to improved websites’ link-building and SEO rankings.

Additionally, videos can help businesses establish themselves as thought leaders and industry experts with relevant content, contributing to higher SEO rankings.

Examples of Businesses that have Achieved SEO Success through Video Marketing

Brian Killeen’s video marketing agency is just one example of a business that has achieved SEO success through video marketing.

Many other businesses have succeeded similarly by incorporating video into their SEO strategy.

For example, Blendtec’s “Will It Blend?” video series went viral and helped the company rank higher in organic search results for blender-related keywords.

Blendtec's "Will It Blend?" campaign

Image Source

Similarly, Dollar Shave Club’s humorous video ad campaign helped the company achieve significant SEO success.

Businesses that want to improve their SEO rankings should consider incorporating video into their marketing strategy along with keyword research.

Pictory.ai’s video snippets feature can help companies create engaging video content quickly and easily, significantly impacting SEO rankings.

The power of video for SEO cannot be overstated, and businesses that embrace video marketing are likely to reap significant rewards in keyword rankings.

Pictory.ai and Lowering the Barrier to Entry for Video Marketing

Pictory.ai has revolutionized the world of video marketing, making it easy for businesses of all sizes to create high-quality videos that attract and engage viewers.

As we’ve seen in the case of Brian Killeen and his video marketing agency, Pictory.ai has played a vital role in achieving SEO success through its snippets feature.

But beyond that, Pictory.ai has also lowered the barrier to entry for video marketing, making it accessible to anyone without requiring expensive software or specialized expertise.

The challenges of video marketing are significant, with many businesses intimidated by the technical requirements of creating engaging video content.

But with the free tool Pictory.ai, businesses can create videos quickly and easily, with minimal training or experience.

For Killeen, Pictory.ai has been a game-changer for his agency, allowing him to create high-quality video content that rivals that of much larger firms.

And with the snippets feature, he’s turned written content into engaging videos that improve SEO rankings and attract more customers to his client’s websites.


Pictory.ai is a powerful tool that can transform how businesses approach video marketing and technical SEO.

Pictory.ai has enabled even small businesses to compete on a level playing field with larger firms by simplifying the process and providing innovative features like snippets.

As the world of digital marketing continues to evolve, Pictory.ai will remain a key player in helping businesses achieve their marketing goals.

With Pictory.ai, businesses of all sizes can leverage the power of video to achieve SEO success and drive more website traffic.


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