Lumen5 review

Lumen5 Review: Boosting Social Media Engagement With Lumen5

🎥🚀 Unleash the Power of Lumen5 with this Lumen5 review! Drive demand, improve social media engagement, and boost conversions with easy-to-create videos.

Lumen5 stands out from the competition with its AI capabilities.

The platform’s AI technology is designed to repurpose marketing content, allowing users to turn blog posts into videos automatically, transform Zoom recordings into captivating video clips, and more.

This saves time and ensures your video content is engaging and aligned with your original written content.


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Elevate your brand with Lumen5: the effortless online video creator. Easily craft engaging video content for your team, with over 10 million videos created across industries. Repurpose marketing content, stay on brand with customizable templates, and experience the power of video marketing today.

  • AI-powered
  • Web-based
  • Custom branding
  • Limited editing features
  • Learning curve

User-Friendly Interface: A Breeze for Beginners and Pros Alike

One of the most significant advantages of Lumen5 is its intuitive interface.

Users can craft compelling and engaging videos quickly and efficiently with a simple point-and-click, drag-and-drop mechanism.

Lumen5 review - User-friendly interface

This makes it accessible to beginners and experienced video creators alike, allowing everyone to capitalize on the power of video marketing without the need for extensive technical knowledge.

As Visual Content Director Michelle Hsiao puts it, Lumen5 is the “PowerPoint of video making,” emphasizing the platform’s user-friendly nature.

Customizable Templates to Stay on Brand

Lumen5 offers a wide range of customizable templates to help users stay on brand, on budget, and on time.

In addition, these designs facilitate effective and consistent communication, making it easier for users to convey their messages and narratives through video.

Lumen5 templates

Shirley Pang, a Global Social Media Manager, appreciates Lumen5’s extensive media library full of images, video footage, and music as instrumental in delivering the energy and traction required for impactful social posts.

Boost Your Efficiency: Create Videos in Minutes

With Lumen5’s powerful features and user-friendly interface, content creators can significantly reduce the time it takes to create high-quality videos.

Gareth Lloyd, a Social Media Marketing Manager, applauds Lumen5 as the “best content creator” he has ever used, citing that it only takes 10-15 minutes to create a video – a testament to the platform’s efficiency.

Perfect for Content Writers, Affiliate Marketers, and Social Media Influencers

Lumen5’s features and benefits make it an ideal choice for content writers, affiliate marketers, and social media influencers looking to expand their reach and increase their revenue through video marketing.

By utilizing Lumen5, you can create engaging video content that drives growth for your online business.

🎯 Lumen5 offers a comprehensive solution for creating engaging video content quickly, thanks to its powerful AI capabilities, user-friendly interface, and customizable video templates.


It’s an invaluable tool for content creators, affiliate marketers, and influencers looking to make the most of their online presence and drive business growth.

So, if you’re seeking a viable way to improve your content and boost your revenue, Lumen5 is worth a try!

Essential Features of Lumen5

1 Transforming Written Content into Videos

Lumen5 has revolutionized the field of video creation with its ability to transform written content, such as blog posts and whitepapers, into dynamic videos in minutes.

This capability is driven by advanced AI and machine learning technologies.

For example, users can input a link to a blog post, and Lumen5 automatically fetches the content, pulling in text and images to initiate the transformation process.

Convert blog posts to videos with Lumen5

In addition, users can copy/paste or type directly into Lumen5 for offline content.

This feature has garnered high praise from users such as Renata AS, an Event Production Manager, who appreciates Lumen5’s user-friendly interface and AI functionality, especially in converting her blog posts into video content.

2 Intelligent Video Generation

Once your text is uploaded, Lumen5 swiftly summarizes your blog post and uses AI to match each scene with relevant stock footage.

The duration of each scene is determined algorithmically based on the average reading speed, while text positioning and scene compositions are calculated for optimal visual output.

Lumen5's intelligent video generation

Rohit K, a Manager, particularly appreciates this video feature, noting the convenience of creating videos merely by entering text or through a blog URL, with videos ready in just a few minutes.

3 Combining Creativity with Machine Learning

Upon the automatic generation of a video, Lumen5 allows users to infuse their creative touch through a host of video editing software and tools.

Lumen5 combines creativity with machine learning

For example, you can easily change colors, add a watermark, or reformat videos into different aspect ratios.

Lumen5 also supports creating engaging talking head content using its built-in features.

4 Enhancements and Editing Tools

Lumen5 provides tools to captivate your viewers further.

For example, visual overlays such as lower thirds, callouts, or cutaway b-roll can be added to caption video content to emphasize key concepts or illustrate ideas.

Lumen5's enhancements and editing tools

In addition, auto-generated captions can be customized with fonts and colors, ensuring your videos remain accessible even in less-than-ideal audio conditions.

According to Shirley Pang, a Global Social Media Manager, Lumen5 has been beneficial in creating short highlights for blogs and employee communication videos.

Transcript-Based Editing

Lumen5 introduces an innovative approach to video editing through transcripts.

By simply using video editor and selecting words in the transcript, visuals can be matched directly to the timing of the audio, making precision timing simpler than ever before.

Lumen5's transcript-based editing

This feature streamlines video creation, enabling anyone to craft compelling content swiftly.

Deep Dive: Exploring Lumen5’s Primary Features

This section will delve deeper into Lumen5’s primary features, which can significantly enhance your video creation process. These features include:

1 Video Creation and Video Cutter Features

Lumen5’s own video creation platform and video cutter tools enable users to easily trim and edit their videos to showcase only the most engaging and relevant content.

This helps in keeping the audience engaged and interested in the content, ensuring they’ll want to watch until the end.

2 Audio in Video Creation

Audio plays a crucial role in video creation, and Lumen5 understands this.

As a result, the platform offers tools that allow users to produce high-quality audio content, whether they want to record their voiceovers or choose from a vast library of royalty-free music to accompany their visuals.

3 Subtitler and Text-to-Video Features

Lumen5’s subtitler and text-to-video features allow users to add subtitles to their videos easily, ensuring the content is accessible even to viewers who prefer to watch videos without sound.

Lumen5's subtitler

This feature can also help youtube videos reach a wider audience, including those who might be hearing impaired.

4 Automated Workflow and Productivity

Lumen5’s automated workflow allows users to create videos with minimal manual intervention, saving time and improving productivity.

Users can focus on the creative aspects of their videos, while Lumen5’s AI takes care of the technical aspects, making the process smoother and more efficient.

5 Two-Factor Authentication (2FA)

Lumen5’s two-factor authentication (2FA) provides an extra layer of security, ensuring that user accounts are protected from unauthorized access.

This feature adds an additional step to the login process, requiring users to provide two forms of identification before gaining access to their account.

6 Diverse Range of Lumen5 Templates

Lumen5 offers diverse templates, helping users create short videos catering to various industries and niches.

Users can choose from multiple pre-designed templates and customize them to suit their specific needs, making the platform versatile and adaptable.

7 Media Marketplace

Lumen5’s media marketplace offers a vast collection of stock footage, images, and audio files that users can incorporate into their videos.

Lumen5's media marketplace

This resource helps users create visually stunning and engaging content without additional investments in media assets.

In conclusion, combining Lumen5’s feature-rich platform, AI-powered automation, and user-friendly design offers users an unparalleled video creation experience.

Whether converting a blog post into a video, crafting an engaging talking headpiece, using several video clips, or fine-tuning your content with editing tools, Lumen5 equips you with the resources you need to deliver exciting, high-quality video content.

Getting Started with Lumen5

As a seasoned writer and affiliate marketer with over a decade of experience, I cannot stress enough the impact of video content in today’s digital landscape.

Did you know that 85.5% of creators plan to incorporate video into their business strategies?

That’s because videos cater to every marketing funnel stage, from amplifying brand awareness to driving lead generation and conversion.

So, let’s explore Lumen5, an AI-powered online video maker designed to simplify the video creation process and make it affordable and efficient.

Follow this step-by-step guide to create attention-grabbing video content using Lumen5 in just a few minutes.

Step 1: Sign Up or Log In

To begin, sign up or log in to the free version of Lumen5.

Sign up to Lumen5

The platform offers a free Community Plan, allowing you to create up to three videos per month with a Lumen5 branded outro.

Consider subscribing to the Creator Plan to make videos without the Lumen5 watermark.

Step 2: Select Video Type

Once you’ve logged in, you’ll arrive at the video creation page. Here, you can choose a template that matches your video concept.

Select a video template

Need help determining what type of video you want to create?

No problem! Hit ‘skip,’ and Lumen5 will select an appropriate template.

However, remember that the chosen template cannot be changed once you’re in the video creator.

Step 3: Choose the Video Format

Next, select the desired format for your video.

Lumen5 offers a variety of popular formats to accommodate your specific video quality needs. 🎬

Step 4: Craft Your Video

Now comes the exciting part! On the Creator page, you have two options to initiate content creation:

  • Use a pre-existing URL, such as a blog post or news article, and import the content into the application.
  • Manually copy and paste your written content into the Story Tab on the screen’s left side.

The inserted content will appear in the Story Tab, allowing you to make necessary edits or remove any extraneous parts.

After refining your content, click the “Convert to Video” button. Lumen5’s AI technology will then generate a video draft, providing a solid foundation for you to build upon.

You can use the storyboard and editing features to customize your video further.

And there you have it! By following these steps, you can create engaging videos using Lumen5 in no time.

So go ahead, unleash your creativity, and make a splash with video marketing!🌟

Lumen5 Learning Resources

As a content writer, affiliate marketer, or social media influencer, you might wonder if Lumen5 is worth the investment and if it can help you improve your writing and create professional-quality videos.

To help you make an informed decision, let’s explore the learning resources Lumen5 offers.

1 Comprehensive Help Center Articles

Lumen5’s Help Center is filled with articles that cover various topics to make your video creation journey smooth and enjoyable. Some of these topics include:

  • Creating a video with Lumen5: Receive step-by-step guidance on creating a video from scratch or using a template.
  • Customizing text, highlight, and background colors: Learn how to modify your video’s visual elements to match your brand or personal style.
  • Utilizing Marketplace media & credits: Discover how to use Lumen5’s extensive library of media assets to elevate your video content.
  • Ensuring brand consistency: Find out how to maintain a consistent look and feel throughout all your videos, which is crucial for building trust and credibility with your audience.

These articles are designed to be easy to understand, even for those with little video editing experience.

2 Dedicated Support Team

In addition to the Help Center articles, Lumen5 offers a dedicated support team to address any queries and provide guidance as needed.

They understand the importance of timely assistance and are committed to helping users get the most out of the platform.

So, if you ever face any roadblocks, you can rest assured that help is just a message away.

Navigating Lumen5’s Customer Support

Now that you know about Lumen5’s learning resources, let’s explore their customer support services and the various communication channels available to users.

Channels of Communication

Lumen5 offers multiple ways to get in touch with their support team:

  • Email: You can contact Lumen5’s support team via email for any questions or concerns you may have.
  • Live Chat: The platform also offers a live chat feature, allowing users to get real-time assistance from the support team.
  • Help Center: As mentioned earlier, Lumen5’s Help Center contains numerous articles that can help you resolve common issues without needing direct assistance from the support team.

Response Time

Lumen5’s support team is known for their prompt response times, ensuring users don’t have to wait long to get help.

Their commitment to customer satisfaction is evident in their efforts to address user concerns quickly.

Lumen5’s comprehensive learning resources, professional videos, and dedicated customer support make it easier to create professional-quality videos to help you grow your online business.

Understanding Lumen5’s Pricing and Plans

Let’s break down the various pricing options for Lumen5, tailored to fit every budget and need.

Lumen5's pricing plans
  1. Community Plan: The Budget-Friendly Option 🆓

The Community Plan is perfect for those just starting or testing the waters in video content creation. And guess what? It’s free! With this plan, you get access to:

  • 720p video resolution
  • Worry-free licensed images and videos
  • The option to upload your content
  • Instant videos and automated captions

But remember, this plan does include the Lumen5 watermark on all videos.

  1. Basic Plan: Unbranded Videos Made Simple 🌟

At $19 per month (billed yearly), the Basic Plan is ideal for creating simple, unbranded videos without the Lumen5 watermark. With this plan, you unlock:

  • All Community Plan features
  • Over 1 million stock images and videos
  • A collection of icons
  • 720p video resolution
  1. Starter Plan: Enhanced Features for Individual Content Creators 🎥

For $59 per month (billed yearly), the Starter Plan offers a more advanced feature set designed for individual content creators looking to level up their video game.

With this plan, you get the following:

  • All Basic Plan features
  • 1080p video resolution
  • Over 50 million stock photos and videos
  • Custom font and color options
  • A brand kit for maintaining consistency
  1. Professional Plan: The Ultimate Video Storyteller Package 🏆

For serious video storytellers, the Professional Plan, priced at $149 per month (billed yearly), is the way to go.

With this plan, you get access to:

  • All Starter Plan features
  • Over 500 million stock photos and videos
  • Custom watermarks and fonts
  • Multiple saved video templates and brand kits
  1. Enterprise Plan: Designed for Video Marketing Teams 🌐

Lastly, the Enterprise Plan offers a custom pricing structure tailored for video marketing teams.

This plan includes the following:

  • All Professional Plan features
  • Lumen5 design team support
  • Bespoke branded templates
  • Dedicated customer success assistance
  • Collaboration features
  • Enterprise-level security

It’s important to note that all Lumen5 plans offer unlimited videos, two-factor authentication, and comprehensive support, including help center access and chat support.

So, there you have it, folks! Lumen5 offers a wide range of pricing plans to cater to everyone, from casual video enthusiasts to professional video marketers.

So, choose the plan that suits you best, and start creating amazing video content today!

Social Media Engagement Case Study: Swiss Re

Let us look at a case study where Swiss Re, an insurance and reinsurance company, wanted to increase its social media engagement.

The Challenge: Engaging Storytelling on Social Media

Swiss Re, a leading global insurance provider, faced a common challenge: How to increase engagement around their thought leadership through compelling storytelling on social media? 

Video was identified as the best medium for this, but their in-house production team, already juggling a large workload, struggled to create social media content.

Annie Wu, the Creative & Digital Assets Manager for Swiss Re’s Corporate Voice, recognized the need for a more flexible system catering to spontaneous content requests.

External agencies were not feasible, as Swiss Re aimed to empower their creative teams to produce excellent work without total dependence on agencies, briefs, and time delays.

The kind of spontaneous content and impromptu requests that define social storytelling required a more compatible system,” says Wu.

The Solution: Lumen5, an Intuitive Video Production Tool

Swiss Re’s quest for an efficient, self-service video production tool led them to Lumen5.

They needed an all-in-one tool that was easy to use and understand. Importantly, it had to:

  • Support custom branding and imagery
  • Swiftly switch between video formats for different platforms
  • Require neither installation nor implementation due to Swiss Re’s strict security requirements

Wu discovered Lumen5 through a Google search and was drawn to its AI-powered features, such as text-to-video conversion.

Lumen5 was ultimately the best fit for our needs. Its artificial intelligence and text-to-video features caught the interest of everyone in communications,” Wu states.

This web-based video creation tool features an intuitive drag-and-drop interface supported by AI and simple workflows.

In addition, it offers a vast selection of stock media and pre-built templates, making content creation straightforward and diverse.

Swiss Re also appreciated Lumen5’s support for custom branding and multiple video formats.

The Process: From Script to Social Video

Swiss Re’s social video process begins with a script sent to Wu and her team.

Then, after brainstorming and forming an idea for the final video, they used Lumen5 to transform their vision into a branded, ready-to-use template.

Once you’ve got an idea, concept, and script, it doesn’t take long to create a video and target it to a specific niche and region,” Wu explains.

The Result: Increased Creative Output and Social Engagement

Since Swiss Re began using Lumen5, its communications team has:

  • Created over 551 videos in a single year 🚀
  • Produced more than 400 videos by a single user 🏆
  • Cut down video creation time to an average of only 30 minutes, even for complex videos ⏱️

Swiss Re primarily uses these videos to promote their thought leadership reports on LinkedIn, but they’ve also begun using Lumen5 for internal communications and how-to videos.

In addition, the ease of use and efficiency of Lumen5 has allowed the Swiss Re team to significantly ramp up their video production and explore a broader range of content ideas.

For what we need and how often we need it, Lumen5 is an excellent tool,” concludes Wu. “It just works, and the team behind it helps a great deal, too — both with customer service and their commitment to evolve the solution.

With Lumen5, Swiss Re has optimized its social engagement, streamlined its internal processes, and cultivated a more spontaneous and creative attitude toward content creation.

Their case is a testament to how businesses can leverage modern tools to meet their unique demands and boost social engagement.

Pros and Cons of Lumen5

What makes Lumen5 a popular choice among content creators and marketers? Let’s examine its benefits and limitations:

Lumen5 Pros

  • AI-powered
  • Web-based
  • Custom branding
  • Diverse video formats
  • Stock media and templates
  • Streamlined production

Lumen5 Cons

  • Limited editing features
  • Learning curve
  • Subscription-based
  • No built-in voiceover feature


  • AI-powered: Lumen5 uses artificial intelligence to assist in creating impressive videos quickly and efficiently.
  • Web-based: The platform is entirely online, allowing access from any device with an internet connection.
  • Custom branding: Lumen5 enables users to incorporate their branding elements, such as logos and color schemes.
  • Diverse video formats: The tool supports various video formats, simplifying content creation for different platforms.
  • Stock media and templates: Lumen5 provides a vast library of stock media and pre-built templates, making the video creation process more manageable.
  • Streamlined production: Lumen5 saves time by automating many aspects of video creation, freeing up time for other tasks.


  • Limited editing features: Lumen5 lacks advanced editing features for images and audio, which may be a drawback for some users.
  • Learning curve: New users may need time to familiarize themselves with the platform.
  • Subscription-based: Lumen5 operates on a subscription model, which may not fit everyone’s budget.
  • No built-in voiceover feature: The platform currently lacks a built-in voiceover feature, which could be limiting for some content creators.

Final Thoughts on This Lumen5 Review

As a content creator with ten years of experience in writing and affiliate marketing, I believe Lumen5 offers a great deal to content creators, affiliate marketers, and social media influencers.

While it has some limitations, the benefits far outweigh the downsides, making it a valuable tool for quickly creating high-quality video content.

Who Would Benefit Most from Lumen5?

Based on my experience and observations, Lumen5 is best suited for:

  • Content writers seeking to add a visual element to their work
  • Affiliate marketers wanting to create eye-catching promotional videos
  • Social media influencers striving to engage their audience with captivating content

In conclusion, Lumen5 is a powerful and efficient tool that can enhance how you create and share content. Its user-friendly interface and AI-driven features make it a must-try for anyone looking to elevate their video creation game.

So, try it and see how it can transform your content creation process.

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