link tracking software

Link Tracking Software For Your Business – 13 Paid & Free

link tracking software

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Did you know that link-tracking software can help your business?

Link tracking software or affiliate tracking software is one essential software you can own while running a website. Here’s why: link tracking software allows you to see where traffic is coming from, how effective your marketing campaigns are, and how much revenue each link generates for you.

It’s an essential tool for online businesses!

Link tracking software helps your business

ClickMagick is the best link-tracking software for your business because it offers a comprehensive suite of features and functions that are designed to help you maximize the effectiveness of your online marketing campaigns.

With ClickMagick, you can easily track all of your clicks, split-test different versions of your pages to see which ones get more conversions, analyze the performance of each source and channel, and monitor the progress of your campaigns.

Let’s look at some of the most popular link-tracking software you can use for your business.

Top 5 Link Tracking Software

1. ClickMagick


ClickMagick is a powerful and user-friendly link-tracking tool. It helps marketers identify, measure, and optimize their marketing campaigns to maximize returns.

With ClickMagick’s easy-to-use features, users can track clicks on any link they share on any platform, including social media, email, or even an affiliate program.

Key Features:

ClickMagick main page
  • Automatic ad costs: Automate the tracking of ad costs across Google Ads, Facebook Ads, Bing Ads, and more.
  • UTMs and ‘first party’ cookies: Capture UTM parameters and leverage ‘first party’ cookies for enhanced accuracy in attribution reporting.
  • Audience data is passed back: Retrieve demographic data from a variety of sources and pass this data back to your tracking link.
  • Visitor profiles: Create detailed visitor profiles that display when a user visits the same URL multiple times.
  • Attribution modeling: Track the customer journey from the first click to the final conversion using last-click, time decay, or position-based attribution models.
  • Bot filtering: Filter out bot traffic from your analytics and reports for a more accurate picture of your link performance.
  • Affiliate tracking: Track affiliate sales and commissions and any other type of conversion from different sources.


ClickMagick offers a 14-day free trial.

Paid plans are as follows:

  • Starter at $37 per month
  • Standard at $97 per month
  • Pro at $197 per month
ClickMagick pricing

Click Here To Check Out ClickMagick!

2. Voluum:


Voluum is a powerful tool designed to help marketers, businesses, and entrepreneurs track the performance of their online campaigns. It enables users to monitor their website’s conversion rates accurately and optimize their campaigns for better results.

With Voluum, you can quickly identify which advertising efforts deliver the highest returns on your investments and make quick adjustments as needed.

The software allows you to track clicks and impressions and even perform split testing to test different variations of the same campaigns.

Additionally, you may build sub-accounts for each campaign or customer and develop your reports to see where your money is going. Voluum also offers an extensive library of pre-built landing pages and templates.

Key Features:

Voluum main page
  • Track any marketing channel: Voluum affiliate link tracking software allows you to track any marketing channel, including organic search, paid search, display advertising, email marketing, and more.
  • Redirect tracking: Voluum enables redirect tracking of your campaigns so that you can easily monitor the effectiveness of your ads and track conversions accordingly.
  • Rule-based retargeting: Create automated rules for retargeting campaigns and track the performance of campaigns in real-time.
  • Traffic distribution AI: Voluum’s advanced artificial intelligence helps you distribute traffic across different channels quickly and efficiently.
  • Real-time reporting: Get complete visibility into your campaigns with comprehensive real-time reporting so that you can make informed decisions quickly.
  • Anti-fraud kit: Voluum has comprehensive anti-fraud equipment to protect your campaigns from fraudulent clicks and conversions.
  • Mobile app: The app gives you complete control of your tracking setup on the go so you can manage your campaigns quickly and conveniently.


Voluum offers both individual and business plans.

Individual plans:

  • Discover starts at $69 per month, billed annually
  • Profit starts at $118 per month, billed annually
  • Scale starts at $199 per month, billed annually
Voluum pricing page

Business plans:

  • Start-up starts at $319 per month
  • Agency starts at $699 per month
  • Enterprise starts at $1359 per month
Voluum business plans

Click Here To Check Out Voluum!

3. LinkTrackr


LinkTrackr is an all-in-one link-tracking and management platform providing users with powerful tools for optimizing their online marketing campaigns.

With LinkTrackr, users can create and track custom links quickly and easily. Its features enable users to measure the performance of their movements in real-time with detailed reports and analytics.

Additionally, LinkTrackr provides advanced features such as A/B testing, split testing, and conversion tracking that allow users to maximize the effectiveness of their campaigns.

Key Features:

LinkTrackr main page
  • Link cloaking: LinkTrackr allows users to cloak and shorten URLs that can be tracked accurately and securely.
  • Custom analytics: LinkTrackr provides custom analytics and real-time reporting on the performance of all links, helping users understand which campaigns are successful and which need improvement.
  • Split testing: Split testing allows A/B testing of multiple versions of a link to see which ones are more successful.
  • Detailed tracking statistics: LinkTrackr provides detailed tracking statistics, including click-through rates, geographic location data, and bounce rate metrics.
  • Unlimited custom domains: Users can set up total custom domains within LinkTrackr to create unique branding for their links.
  • Integrations: LinkTrackr integrates with leading services, such as Google Analytics, allowing users to understand their campaigns more deeply.
  • Dynamic links: LinkTrackr enables dynamic link creation and rotation, which allows users to change the destination of a link on the fly. It is handy for managing affiliate links.


LinkTrackr offers a 30-day money-back guarantee.

Paid plans are as follows:

  • Basic starts at $7 per month, billed annually
  • Pro starts at $17 per month, billed annually
  • Hyper starts at $27 per month, billed annually
  • Extreme starts at $47 per month, billed annually
LinkTrackr pricing page

Click Here To Check Out LinkTrackr!

4. ClickMeter


ClickMeter is a link-tracking and analytics platform that helps businesses track, measure and analyze the performance of their advertising campaigns. It offers real-time data on click links, conversions, cost per acquisition (CPA), affiliate networks, and more.

ClickMeter can monitor all online campaigns – from email newsletters to PPC campaigns – and is compatible with Google Analytics, Facebook Ads, and other popular marketing tools.

It also provides comprehensive reporting capabilities, allowing businesses to gain valuable insights into their campaigns’ performance.

With its easy-to-use dashboard and data visualization tools, ClickMeter helps enterprises optimize their online campaigns for maximum ROI.

Key Features:

ClickMeter main page
  • Redirect capability: Easily redirect traffic from one destination to another with ClickMeter’s powerful link redirection feature.
  • Real-time click stream data: Get detailed, real-time insights into your campaigns and track their performance with the in-depth analytics that ClickMeter’s tracking links provide.
  • Conversion tracking: Use ClickMeter to track conversions from your campaigns and accurately measure the success of your marketing efforts.
  • Branded tracking links: Create personalized tracking links with custom domains for a professional, branded look.
  • Collaboration tools: Collaborate easily with team members on all link-related activities using ClickMeter’s powerful collaboration tools.
  • API: Integrate with other apps and platforms using ClickMeter’s powerful API.
  • Affiliate tracking: Easily manage and track your affiliates using ClickMeter’s reliable tracking system.


ClickMeter offers a 30-day money-back guarantee.

Paid plans are as follows:

  • Medium starts at $29 per month
  • Large starts at $99 per month
  • X-Large starts at $349 per month
ClickMeter pricing

Click Here To Check Out ClickMeter!

5. Improvely


Improvely is a complete link-tracking software solution that allows you to see how your visitors interact with links on your website.

It provides insights into what type of content works best, which campaigns and landing pages generate the most conversions, and how long visitors can convert.

With Improvely’s advanced tracking capabilities, you can identify which sources drive the most sales and leads and optimize your marketing efforts accordingly.

Key Features:

Improvely main page
  • Conversion tracking and attribution: Track each advertisement’s performance and appropriately assign credit.
  • Visitor profiles: Get a detailed picture of your customers, behavior, and preferences to drive better decisions.
  • Affiliate marketing: Optimize campaigns with easy-to-use affiliate management tools that enable you to maximize ROI.
  • Click fraud detection: Protect your budget from fraudulent clicks by setting thresholds and tracking suspicious activity.
  • Split testing: Different Test versions of an advertisement to determine which will drive the best conversions.
  • Real-time reporting: Track your campaigns in real time so that you can adjust strategies.
  • Advanced segmentation: Segment visitors by their location, device type, referral source, and more


Improvely offers a 14-day free trial with all its paid plans.

Paid plans are as follows:

  • Freelancer starts at $29 per month
  • Startup starts at $79 per month
  • Small Agency starts at $149 per month
  • Large Agency starts at $299 per month
Improvely pricing page

Click Here To Check Out Improvely!

Other Effective Link Tracking Tools For Business

6. is a powerful link-tracking software that helps businesses track and measure clicks on their links. It provides detailed analytics, reports, and real-time data to help optimize digital marketing campaigns. also allows users to customize the look of their branded links so they can stand out in search engine results pages (SERPs).

Additionally, it offers tools to track link performance across multiple marketing channels, measure ROI, and compare link success against competitors. It also helps detect malicious links that damage a brand’s reputation.

These features make Bitly an effective tool for businesses looking to maximize their online presence.

Pricing: has a free forever plan.

Paid plans are as follows:

  • Starter starts at $8 per month
  • Basic starts at $29 per month
  • Premium starts at $199 per month
  • Enterprise at custom pricing pricing

Click Here To Check Out Bit.Ly!

7. is a powerful link-tracking software that helps digital marketers track and analyze their campaigns across various channels, including affiliate networks, programs, websites, ad networks, and social media.

With, users can quickly identify what’s working in their marketing efforts and make adjustments to optimize performance.

The platform features an intuitive dashboard with detailed breakdowns of all campaigns, real-time analytics, tracking reports, and automated optimization tools such as A/B testing, automatic parameter mapping, retargeting links, and more. 

In addition, also offers integrations with third-party services like Google Analytics, Facebook Ads Manager, and Adwords for further analysis.


Redtrack offers the following paid plans:

  • Advanced starts at $104 per month
  • Team starts at $174 per month
  • Enterprise starts at $524 per month
  • Custom at custom pricing pricing

Click Here To Check Out!


Snapt is a cloud-based web application that enables users to track links they share on multiple platforms.

It allows them to monitor clicks and engagement in real time, see detailed analytics, set up redirects with customized UTM tags, and create retargeting audiences.

This powerful link-tracking tool also has features such as automated A/B testing, shortening links for sharing on various social media channels, and scheduling campaigns.

With, users can create branded tracking links that are professional-looking and perfect for their marketing efforts. It offers a range of options to customize the look of the connection according to the user’s needs.

Additionally, it is integrated with some of the most popular analytics platforms, making it even easier to track the performance of every link shared.

Pricing: costs between $14 to $149 depending on your business needs.

Click Here To Check Out!

9. ClixTrac


ClixTrac is a powerful link-tracking software designed to help you maximize your online marketing efforts.

It offers advanced real-time reporting, custom campaign tracking, and detailed click-through data.

With ClixTrac, you’ll have all the information you require at your fingertips to make informed decisions about your campaigns.


Clixtrac has a free plan for users.

Paid plans start at $4.95 per month.

Click Here To Check Out ClixTrac!

10. Affise


Affise is a powerful and reliable link-tracking software that enables online marketers and affiliate managers to track, analyze, and optimize their marketing campaigns.

It helps them measure the performance of website visitors, manage campaigns across multiple networks, and ensure accurate data transfer between affiliates and merchants.

With Affise, marketers can better understand their target audience, manage their leads and sales, and maximize their ROI.

Affise includes real-time insights into each campaign performance, detailed reports on all marketing activities, custom tracking links, automated email notifications for any new clicks or conversions.

Affise also has a robust API that allows marketers to track, measure, and optimize their campaigns across multiple channels. Affise offers complete flexibility for customizing the tracking parameters and affiliate payout settings.


Affise pricing

Click Here To Check Out Affise!

11. Thirsty Affiliates


Thirsty Affiliates is a powerful link tracker that helps you take control of your affiliate links. With Thirsty Affiliates, users can shorten, cloak, track and categorize all their affiliate links in one place.

The software also provides detailed reports on clicks, impressions, and conversions for each link and the ability to add custom parameters to each connection. In addition, users can easily import and export links in bulk and securely store them on their website hosting account.

By using Thirsty Affiliates, you’ll be able to quickly identify which of your affiliate links are performing best and tailor your marketing activities accordingly.


All paid plans come with a 14-day money-back guarantee.

Thirsty Affiliates offers the following pricing plans:

  • Basic starts at $79.50
  • Plus starts at $103.90
  • Advanced starts at $139.65
Thirsty affiliates pricing

Click Here To Check Out Thirsty Affiliates!

What’s The Best Free Link Tracking Software?

12. Google Analytics

Google Analytics

Google Analytics is one of the most popular free click-tracking software on the market, and it’s easy to see why.

With its intuitive interface, powerful reporting tools, customizable dashboards, and robust data collection capabilities, Google Analytics can help you understand how your website is performing, who’s visiting it, where it came from, and what actions they took while they were there.

Google Analytics is the perfect tool for tracking link performance, providing detailed information on how users interact with your links.

For example, you can set up goal conversions to measure specific objectives, such as sign-ups or sales, and use that data to optimize future campaigns. Plus, you can track sources like organic searches, referrals, movements, and more.

Google Analytics also allows you to track outbound marketing links by assigning a unique tracking code.

It makes it easy to see which sources bring in the most clicks and conversions. You can also use UTM (Urchin Tracking Module) codes for tracking social media campaigns, giving you even more data about your campaigns’ performance.

Overall, Google Analytics is an excellent free link-tracking service that can give you deeper insights into how users interact with your website.

With its comprehensive reporting and customization capabilities, it’s a great way to track the success of your campaigns and make data-driven decisions.

Click Here To Check Out Google Analytics!

13. Pretty Links

Pretty Links

Pretty Links is a free link-tracking software that allows users to track, analyze, shorten and share their affiliate links.

It’s designed to simplify the process of marketing online. With Pretty Links, users can create link redirects and view click stats in real time without knowing any complicated coding or programming.

It makes it easy for users to keep track of their link performance and make informed decisions about optimizing their campaigns, saving them time and money.

Pretty Links also allows users to customize their links with branded domains, nofollow attributes, redirect types, and easy-to-read click stats reporting.

With powerful features like these, Pretty Links is an excellent choice for anyone looking to get the most out of their online marketing efforts. With its simple setup, intuitive user interface, and comprehensive analytics, Pretty Links is an excellent tool for any digital marketer.

Click Here To Check Out Pretty Links!

What Is Link Tracking Software?

Link tracking software is a powerful tool used by marketers, small businesses, and organizations to measure the performance of their digital campaigns.

It allows them to monitor how many clicks they receive on any specific link, where those clicks are coming from, and even what device is used for the click. This data can be invaluable in adjusting existing campaigns or creating new, more effective ones.

With click-tracking software, it’s possible to measure the success of campaigns and make informed decisions about the direction of future digital marketing efforts. Link trackers can also monitor affiliate links, ensuring that all commissions are tracked and credited correctly.

This technology allows organizations to maximize their return on investment for any digital marketing efforts. Link tracking software is also a great way to ensure the effectiveness of pay-per-click campaigns, as it can easily measure how much each click is worth.

It makes it easy to adjust budgets accordingly and optimize campaigns for maximum ROI. In short, click-tracking software is an invaluable tool for any organization looking to measure the success of its digital campaigns.

By leveraging the data it provides, companies and organizations can make informed decisions about their digital strategy and maximize their return on investment. It’s an essential component of any digital marketing plan.

With link-tracking software, you can track clicks, measure success, and optimize your campaigns for maximum ROI.

Why Should You Track Links?

1. Track Your Traffic Where It Comes From:

Link tracking can help you understand which sources drive the most traffic to your website and, therefore, where you should focus your marketing efforts.

It also enables you to identify any weak spots in your marketing campaigns so that you can adjust them accordingly.

2. Know Your Visitors:

Through link tracking, you’ll gain valuable insights about your visitors, such as their location, the devices they use to access your website, and more. This allows you to tailor your content and offers to meet their needs better.

3. Use A Personalized URL:

Link tracking lets you create personalized URLs for each visitor so that you can measure the effectiveness of targeted campaigns and track customer lifetime value.

4. Know What Your Customers Are Looking For:

Link tracking can also help you identify which content, products, and promotions resonate with your customers so that you can optimize them further.

5. See Why You Are Losing A Customer:

Finally, link tracking allows you to pinpoint potential areas of improvement to reduce customer churn. With this data, you can adjust your strategy to serve your customers better and keep them engaged.

By tracking links, you’ll be able to turn visitors into loyal customers and grow your business.

In addition, by utilizing link-tracking technology, you will gain a deeper understanding of customers’ behavior to optimize their experience and drive more sales. This is why link tracking should be a part of your marketing strategy.

Why Is It Important To Invest In Link Trackers To Track Your Links?

1. Improve Marketing Campaign Productivity:

Link tracking can help you identify the most successful tactics and strategies so that you can focus on them while eliminating those that need to be fixed.

In addition, it allows you to get more bang for your buck by getting the best results from limited resources.

2. Keep an Eye on Your Affiliate Marketing Strategy:

Link tracking may also be used to track how well your affiliates are performing. It ensures that you are getting the most out of their efforts and that any changes need to be made as quickly as possible.

3. Conversion Tracking And Attribution:

Link tracking lets you see how many visitors take the desired action after clicking on your link, such as making a purchase or downloading an eBook.

This information can help you understand which campaigns are working and which must be improved or discarded.

4. Preventing Click Fraud:

Link tracking can also help you prevent click fraud by identifying potential malicious actors. This way, you can ensure that genuine users only click on your links.

5. Creating Engaging Ad Campaigns:

Link tracking allows you to identify which ads are the most engaging so that you can create more effective campaigns.

6. Tracking Without Cookies:

Link tracking allows you to track visitors without the need for cookies, which helps protect user privacy and comply with data protection regulations. This way, you can gain valuable insights into your audience while protecting their data.

Investing in link trackers ensures that your marketing campaigns run as efficiently as possible and get the most out of your efforts.

How Does Link Tracking Software Work?

The link-tracking software monitors clicks and interactions on the links shared in emails, text messages, and other digital communications.

By collecting this data, companies can understand how users interact with their content, which helps them to optimize their marketing campaigns better. Click-tracking software helps understand user behavior and measure the effectiveness of ads or campaigns.

The software assigns each link a unique identifier known as an “ID.” Then, the ID is recorded and tracked when someone clicks on the link.

It allows companies to track user engagement and understand how users interact with their content. Companies can use this information to optimize their campaigns, target specific audiences, or adjust their strategies based on user behavior.

The data collected by click tracking software can be used to gain insights into which types of content are most effective and engaging for users.

By understanding which platforms, headlines, or visuals resonate best with their audience, companies can refine their strategies to engage customers better. Companies also use the data to track conversion rates and adjust their campaigns to maximize the return on investment.

Link tracking software is a powerful tool for companies to understand their customers and improve their marketing strategies.

How To Pick The Best Link-Tracking Software For Your Business?

1. Defining Your Tracking Needs:

Before selecting the best link-tracking software for your business, you must define your tracking needs.

First, consider the type of data you’d like to collect from each campaign and look for a tool that offers reliable metrics such as page visits and click-through rates.

The right software should also allow you to track conversions to measure how effectively your campaigns convert leads into customers.

2. Conversion Parameters:

When selecting a link-tracking software, it’s essential to look for one that provides reliable metrics and allows you to set conversion parameters.

These parameters will help you understand your campaigns’ success in driving sales or other desired outcomes.

Look for a tool that allows you to set goals, build an entire sales funnel and track your progress against them.

3. Attribution Modeling:

Choosing the right link-tracking software means looking for one that supports attribution modeling.

This software will allow you to assign value to each campaign based on its performance, helping you identify which strategies drive the most conversions and ROI.

The right tool should also provide detailed insights into how each campaign contributes to overall success.

4. Click Fraud:

One of the biggest challenges faced by marketers is click fraud, which can significantly reduce the ROI of a campaign.

Look for link-tracking software that protects against click fraud and other malicious activities.

The best link trackers should provide a detailed analysis of suspicious activity, allowing you to identify and block any malicious actors.

5. Monthly Budget:

Finally, be sure to consider your monthly budget when selecting link-tracking software.

Many tools offer a variety of pricing plans to suit different budgets, so look for one that meets your needs without breaking the bank. Also, remember to factor in additional costs, such as training, support, and maintenance fees.

By considering all of these factors before selecting link-tracking software, you’ll be able to find the right tool for your business and maximize the ROI of your campaigns. Good luck!


In conclusion, click-tracking software is invaluable for businesses and organizations. It offers a comprehensive solution to track every link associated with their online presence and activities.

By monitoring the performance of ties, companies can gather valuable insights into customer behavior and develop more effective marketing strategies.

ClickMagick is an invaluable tool for any business needing to keep track of its online activities.

It provides users with real-time analytics and detailed reporting that allows them to identify areas of improvement and make informed decisions about their digital marketing efforts.

In addition, its wide range of features, such as split testing and retargeting capabilities, makes it a comprehensive link-tracking solution. All in all, ClickMagick is an essential tool for any business looking to maximize its online presence and track its results accurately.

What is your favorite click-tracking software? Let us know in the comments below!

What do you think of click-tracking software? Please share your experience and insights with us in the comments!

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