link trackers

7 Best Link Trackers To Analyze And Optimize Your Links

link trackers

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Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.

Statista projects that affiliate-referred customer spending in the United States will reach $8.2 billion by 2022!

Affiliate-referred customer spend statistic - link trackers

Link tracking is an essential aspect of affiliate marketing. By tracking your links, you can analyze and optimize them to improve your website’s search engine ranking and increase your affiliate income.

ClickMagick is the best link tracker software for businesses because it is reliable, user-friendly, and affordable. With ClickMagick, you can track your links in real-time, so you always know where your traffic is coming from.

Additionally, ClickMagick makes it easy to split-test your ads and offers so that you can maximize your conversions.

This article will discuss nine of the best link trackers on the market today.

I will also explain what link tracker software is and how you can use link-tracking software to enhance your link-building strategy.

Let’s get started!

What Are The Best Link Trackers For Your Website?

1. ClickMagick

ClickMagick is one of the most popular link trackers (affiliate tracking software) on the market. It’s a powerful and easy-to-use tool that can help you track your links, analyze your results, and improve your campaigns.

ClickMagick is best for ad link tracking as it offers many features and integrations. It’s also one of the most affordable link trackers, with a monthly plan starting at just $9.

Key Features:

ClickMagick main page
  • Track clicks in real-time: With ClickMagick, you’ll be able to track your clicks in real-time, so you can see exactly how well your campaigns perform.
  • Advanced reporting and analytics: ClickMagick provides advanced reporting and analytics tools that will assist you in optimizing your campaigns for better results.
  • GeoTargeting: With ClickMagick, you can target your campaigns by geographic location, ensuring the right people see your ads.
  • Campaign Rotators: ClickMagick’s campaign rotators will help you test different versions of your ads to see which ones perform best.
  • Custom Domains: With ClickMagick, you can use your custom domains for your campaigns to brand your ads for maximum impact.
  • A/B Testing: ClickMagick’s A/B testing tool will help you test different versions of your ads to see which ones perform best.
  • Link Cloaking: ClickMagick’s link cloaking feature will help you hide your affiliate links, so you can keep your commissions safe.
  • Retargeting Pixels: With ClickMagick, you can add retargeting pixels to your campaigns to reach your audience even after they leave your site.
  • API Access: ClickMagick’s API access allows you to integrate your campaigns with other software platforms for even more power and flexibility.


  • ClickMagick is a powerful link tracker that can track unlimited links and rotators.
  • It has many features, including split testing, retargeting, and geo-targeting.
  • ClickMagick also provides detailed real-time analytics to see how your campaigns perform.
  • The software is simple to use and has a user-friendly interface.
  • ClickMagick offers a free 14-day trial, so you can try out the features before deciding whether to purchase the software.


  • Some users have reported that ClickMagick can be buggy and unreliable.
  • The software is costly, and the monthly price can increase if multiple campaigns run.
  • ClickMagick does not offer phone support, only email support.
  • Some users have complained about the quality of the ClickMagick training materials.


ClickMagick offers a 14-day free trial.

Paid plans are as follows:

  • Starter at $37 per month
  • Standard at $97 per month
  • Pro at $197 per month
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Click Here To Check Out ClickMagick!

2. Improvely:

Improvely is a powerful link-tracking software that allows you to track the effectiveness of your marketing campaigns. By following the clicks on your links, you can see which campaigns are driving results and which ones need improvement.

With Improvely, you can also track conversions to see how many people are clicking on your links and how many are taking the desired action. This feature allows you to fine-tune your campaigns for maximum effectiveness.

Improvely is easy to set up and use and integrates with various popular marketing platforms. This aspect makes it an excellent solution for businesses of all sizes.

If you’re hunting for a way to track your marketing campaign results, Improvely is an excellent option. It’s easy to use and provides detailed data to help you improve your campaigns.

Key Features:

Improvely main page
  • Real-time data: Improvely shows you how your links perform in real-time to optimize your outcomes; you can make adjustments as you go. 
  • Detailed tracking: Improvely provides detailed information on each link click, including the referrer, browser, and operating system used.
  • Integrated reporting: Improvely’s reporting tools show you all the essential data in one place so that you can make informed decisions about your marketing campaigns.
  • Flexible customization: Improvely’s link tracking system is highly customizable, so you can track links the way you want to.
  • Affiliate tracking: Improvely’s affiliate tracking features make it easy to track your affiliate links and see how they’re performing.
  • Link cloaking: Improvely’s link cloaking feature allows you to cloak your links, making them less likely to be flagged as spam.
  • A/B split testing: Improvely’s A/B testing features let you test different versions of your links to see which ones perform better.
  • Link management: Improvely’s link management tools make it easy to keep track of all your links and their performance.
  • Advanced features: Improvely also offers advanced features like geo-targeting and custom redirects so that you can fine-tune your link tracking.


  • The software is easy to use
  • It provides detailed data about clicks and conversions
  • It integrates with Google Analytics
  • It has a free trial period
  • It offers a money-back guarantee


  • There is no monthly subscription option
  • The software is not compatible with all browsers
  • It does not offer phone support
  • The free trial period is only 14 days long
  • Some users have reported issues with the software’s accuracy


Improvely offers a 14-day free trial for all its plans.

Paid plans are as follows:

  • Freelancer at $29 per month
  • Startup at $79 per month
  • Small Agency at $149 per month
  • Large Agency starts at $299 per month
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Click Here To Check Out Improvely!

3. Clickmeter:

Clickmeter is a powerful yet easy-to-use link-tracking service that can help you track your links and measure their performance.

With Clickmeter, you can see how many people are clicking on your links, where they’re coming from, and what device they use. You can also track conversions and set goals to see how your links perform.

Key Features:

ClickMeter main page
  • Track Clicks: Monitor the number of clicks on your links in real time.
  • Link Management: Create and manage an unlimited number of links and track their performance all in one place.
  • Click Map: See where your clicks are coming from with the click map tool.
  • Conversion Tracking: Set up conversion tracking to see which links drive sales or leads.
  • Link Rotator: Create a rotator to randomly distribute traffic among your links and track their performance.
  • Campaign Management: Organize your links into campaigns for easy tracking and management.
  • Custom Redirects: Use the custom redirects feature to create unique URLs for your links.
  • API Access: Integrate Clickmeter with your favorite applications and services using the API.
  • Share Links: Share your links with others and track how often they are clicked.
  • Link Cloaking: Cloak your links to make them more aesthetically pleasing.
  • Geotargeting: Target your links to specific countries and track their performance.
  • Custom Domains: Use your domain name for your links.
  • Advanced Reporting: Generate detailed reports on your link activity.
  • Email Notifications: Receive email notifications when someone clicks on your links.
  • Link Expiration: Set expiration dates for your links and receive email notifications when they expire.
  • Password Protection: Password-protect your links to keep them private.
  • Referrer Info: See which websites are sending traffic to your links.
  • Device Targeting: Target specific devices with your links and track their performance.
  • Link Scheduling: Schedule your links to go live at a specific date and time.
  • UTM Tracking: Use the UTM tracking feature to track the performance of your links in Google Analytics.
  • Sub-Accounts: Create sub-accounts for others to use Clickmeter with their login.
  • Multi-User Access: Give multiple users access to your Clickmeter account.
  • Priority Support: Get priority support from their team of experts.


  • Clickmeter is one of the best link-tracking tools with very user-friendly software that makes tracking and managing your links easy.
  • It provides detailed analytics and reporting to see how your links perform.
  • Clickmeter also offers various integrations with other software platforms and tools.


  • Clickmeter is a paid software, so there is a monthly fee.


ClickMeter offers the following paid plans:

  • Medium at $29 per month
  • Large at $99 per month
  • X-Large at $349 per month
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Click Here To Check Out ClickMeter!

4. Pretty Links:

Pretty Links

If you’re looking for the best WordPress link tracker, you’ll want to check out Pretty Links. Pretty Links is a powerful link-tracking plugin that allows you to track, manage, and shorten your links.

With Pretty Links, you can see how many clicks your links are getting, where those clicks are coming from, and what devices your visitors use. You can also track which links perform best and use those insights to improve your campaigns.

Pretty Links is easy to use and has several powerful features, including link cloaking, redirects, and expiration.

You can also use Pretty Links to add affiliate links and make money from your blog or website. If you’re looking for a comprehensive link-tracking solution, then Pretty Links is your plugin.

Key Features:

Pretty Links main page
  • Tracks clicks on links: This is useful for understanding which of your links are getting the most clicks and helps you to gauge the effectiveness of your overall link strategy.
  • Shortens links: This can help make links more shareable and easier to track.
  • Provides link stats: Pretty Links provides detailed statistics about each link, including how many people have clicked on it, where they came from, and what browser and operating system they used.
  • Schedules links: This feature allows you to set a start and end date for when a link will be active.
  • Geotargeting: This allows you to show different versions of a link to people in other geographic locations.
  • Rotates links: If you have multiple links that you want to share, this feature allows you to rotate them so that each link gets an equal amount of exposure.
  • Split testing: This allows you to test different versions of a link to see which one performs better.
  • Custom redirection: This allows you to send people to a specific page on your website, even if the link they clicked on is for a different page.
  • Branded links: You can create branded links with your custom domain name.
  • No follow tags: You can add no follow tags to any of your links, which tells search engines not to follow that link.
  • Link cloaking: This feature allows you to show your link a different URL than the actual destination URL. This feature can help make links more aesthetically pleasing or for hiding affiliate links.
  • UTM tracking support: You can add UTM parameters to your links to track them in Google Analytics.


  • You can track how many clicks your links are getting
  • You can cloak your links to make them more aesthetically pleasing
  • The software is easy to use and install
  • It integrates well with WordPress
  • It’s a viral plugin with a lot of features


  • The free version is minimal
  • There are reports of the plugin slowing down sites
  • Some users have reported issues with customer support


Pretty Links offers the following paid plans:

  • Beginner at $99.50 per year
  • Marketer at $149.50 per year
  • Super Affiliate at $199.50 per year
Pretty Links pricing

Click Here To Check Out Pretty Links!

5. Voluum:


If you’re looking for the best link-tracking service, you can’t go wrong with Voluum. This powerful tool enables you to track your links and see how they’re performing in real-time, so you can make changes and improve your campaigns as needed.

Voluum also provides detailed insights into your traffic sources, showing which ones give the most valuable leads. This information is crucial for deciding where to allocate your marketing budget.

There are many other link tracker software options on the market, but Voluum is our top pick, thanks to its robust features and easy-to-use interface.

Key Features:

Voluum main page
  • The software is designed to be simple and easy to navigate
  • Voluum provides detailed and comprehensive tracking reports
  • It offers its users a wide range of features, including custom conversions, campaign optimization, cross-device tracking, and more.
  • Users can rely on the software for accurate data collection and analysis
  • Anti-Fraud Kit: Voluum’s fraud detection system is one of the most sophisticated in the industry. It uses machine learning to constantly adapt and improve itself, making it more effective at catching fraudsters.
  • Offers Traffic Distribution: Voluum’s traffic distribution features help users to optimize their campaigns by automatically sending traffic to the best-performing offers. This aspect ensures that users are always making the most of their traffic.
  • Custom Notifications: Voluum allows users to set up custom notifications to be alerted immediately when something important happens with their campaigns. This feature is valuable for keeping on top of things and taking action quickly when necessary.
  • Voluum offers excellent customer support if users need help or have questions.


  • Voluum is one of the most popular link-tracking software programs available.
  • It is very user-friendly and has many features that other tracking software programs don’t have.
  • Voluum is very affordable compared to other tracking software programs.
  • You can use Voluum to track an unlimited number of links.


  • Voluum doesn’t have a free trial period like other tracking software programs.
  • Voluum can be a little tricky to install if you’re unfamiliar with technical terms.
  • Some users have reported that Voluum’s customer service could be more responsive.


Voluum offers 3 individual plans and 3 business plans.

Individual plans:

  • Discover starts at $69 per month, billed annually
  • Profit starts at $118 per month, billed annually
  • Scale starts at $199 per month, billed annually
Voluum individual plans

Business plans:

  • Start-up starts at $319 per month, billed annually
  • Agency starts at $699 per month, billed annually
  • Enterprise starts at $1359 per month, billed annually
Voluum business plans

Click Here To Check Out Voluum!

6. GetLasso:


Getlasso is a powerful link tracker software that helps track your links’ performance and optimizes your campaigns for maximum results.

With Getlasso, you can see which links are performing well and which need improvement. You can also track how many clicks each link gets so that you can adjust your campaigns accordingly.

Getlasso is the perfect tool for any online marketer who wants to get the most out of their campaigns.

Key Features:

GetLasso main page
  • Automatic link tracking: Getlasso automatically tracks all links on a website, so there’s no need to add tracking codes to each link manually.
  • Real-time reports: Getlasso provides real-time information on link clicks, so you can see which links get the most traffic in near-real time.
  • Customizable reports: Getlasso’s reports are highly customizable so that you can see the most critical data.
  • Integrated with Google Analytics: Getlasso integrates with Google Analytics to see your link click data alongside your other web traffic data.
  • Affordable: Getlasso is very affordable, so it’s an excellent solution for small businesses or individuals who want to track their website links.
  • Free trial: Getlasso offers a free 14-day trial, so you can try out the software before you purchase it.


  • Getlasso is a software that can track the number of clicks on your links.
  • This can be helpful in understanding which areas of your website are more popular than others.
  • It can also help you track how many people click on your links from other websites.
  • Getlasso offers a free trial, so you can try it before you buy it.


  • Getlasso is not a well-known company, and its software may not be as reliable as other link-tracking software.
  • The free trial only lasts 14 days, and you must provide credit card information when you sign up.
  • Getlasso does not offer a money-back guarantee, so if you are not satisfied with the software, you may not be able to get your money back.


GetLasso offers the following paid plans:

  • Essential starts at $33 per month, billed annually
  • Advanced starts at $84 per month, billed annually
  • Portfolio starts at $249 per month, billed annually
GetLasso pricing

Click Here To Check Out GetLasso!

7. Thirsty Affiliates:


If you are serious about affiliate marketing, you need a tool to manage your affiliate links. That’s where ThirstyAffiliates comes in.

ThirstyAffiliates is the best WordPress affiliate link manager plugin. It allows you to add easily, manage and cloak your affiliate links in WordPress.

The plugin also has powerful features like link tracking, auto-linking, link cloaking, pretty links, and more.

Key Features:

Thirsty Affiliates main page
  • ThirstyAffiliates tracks links and affiliate referrals, so you can see which links are making you money and optimize your campaigns accordingly.
  • The software provides detailed reports on clicks, conversions, and commissions earned.
  • ThirstyAffiliates automatically inserts affiliate links into your content, so you don’t have to add them manually.
  • The software supports multiple affiliate programs and networks to track all your referral traffic in one place.
  • ThirstyAffiliates also provides link cloaking and redirection features to help you manage your affiliate links more effectively.
  • The software is regularly updated with new features and improvements.


  • ThirstyAffiliates is an “all-in-one” solution that offers link cloaking, pretty links, brandable links, link category organization, advanced click reporting, and more.
  • The software is regularly updated with new features and improvements.
  • Offers a 14-day free trial (no credit card required) so you can try before you buy.
  • Affordable pricing plans that scale as your needs grow.


  • Some users have reported issues with links not working correctly.
  • The software can be challenging to use for beginners.
  • The support team is only sometimes responsive to questions and concerns.


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Click Here To Check Out ThirstyAffiliates!

Frequently Asked Questions

Q1. What Is The Best Free Link Tracking Software?

Google Analytics is the most popular free link-tracking software. It can track links from all over the web, including social media sites and email campaigns.

However, it doesn’t provide detailed information about each click, such as the location or IP address of the person who clicked the link.

Bitly is another popular free link-tracking software. This link shortener provides more detailed information than Google Analytics, such as the location and IP address of the person who clicked the link.

However, it only tracks links that are shortened using the Bitly service.

Q2. What Is Link Tracker Software?

Link tracker software or click tracking software is a type of application that helps online marketers and website owners create tracking links and track the performance of their links.

You can use this performance data to improve the effectiveness of marketing campaigns and optimize website design.

Several different features link tracker software or link tracker tools may offer, but some of the most common include click-through tracking, conversion tracking, and campaign reporting.

Click-through tracking lets users see how many people click on a particular link. Conversion tracking shows how many people who clicked on a link completed the desired action, such as making a purchase or subscribing to a newsletter.

Finally, campaign reporting provides an overview of the effectiveness of a marketing campaign by showing how many people clicked on links, how many converted, and what the overall return on investment was.

Link tracker software is an essential tool for any online marketer or website owner who wants to improve the performance of their links.

By tracking link data, users can make informed decisions about where to allocate their resources for maximum impact.

Q3. Why Should You Use Link Tracking Software?

There are many reasons why you should use link-tracking software. For example, you should know which marketing campaigns are most effective in generating clicks and conversions.

In addition, you should see which links are most clicked so that you can optimize your site accordingly.

Finally, you may want to keep track of your clicks and visits to different websites.

Whatever your reasons, link-tracking software can be a valuable tool. It allows you to see which links are being clicked on, how often, and from where.

You can use this information to improve your marketing campaigns, website design, and overall online strategy.

Q4. Who Should Use Link Tracker Software?

There are several reasons why you should use link-tracking software. First, if you manage a website, you can use it to see which links are being clicked on the most and where your visitors are coming from.

This can be helpful in terms of optimizing your website and making sure that your visitors can find what they’re looking for.

Link tracking can also be helpful for affiliate marketers.

For example, if you’re promoting a product or service through an affiliate link, you can use link tracking to see how many people are clicking on the link and whether or not they’re taking action (such as making a purchase).

This information can help you gauge your marketing efforts’ effectiveness and make necessary adjustments.

Overall, link-tracking software can be beneficial for anyone who wants to track and analyze their website’s traffic.

So, using a link tracker is worth considering if you want to get the most out of your website.

Q5. How Does Click Tracking Work?

Click tracking is a process used to track user interaction with online content. It allows publishers and advertisers to see how many people click on links within their content and where those clicks are coming from.

You can use this information to improve online campaigns’ effectiveness and better understand user behavior.

Click tracking adds a small piece of code, called a tracker, to links within online content. When a user clicks on a tracked link, the tracker records the click and sends it back to the publisher or advertiser.

You can then use this information to see how many people are clicking on the links and where they are coming from.

Click you can use tracking to track both clicks on ads and clicks on links within the content. Publishers and advertisers can use this information to improve their campaigns’ effectiveness and understand user behavior better.

Q6. What Is Tracking URL In Digital Marketing?

A Tracking URL is a regular URL that includes additional parameters that allow you to track the performance of your marketing campaigns.

The most common use for tracking URLs is to track the effectiveness of online ads, such as banner ads. When users click on an ad, they are redirected to the advertiser’s website through the Tracking URL.

This feature allows the advertiser to see how many users clicked on the ad and how they behaved once they reached the website.

Q7. How Do I Track Clicks On Affiliate Links?

If you’re an affiliate marketer, tracking clicks on your links is essential to understanding which of your marketing efforts are working and which aren’t.

Fortunately, there are several ways to track clicks on affiliate links.

One of the simplest methods is to use a free link-shortening service such as to create links. When you make a shortened link with, you can track how many clicks it receives.

Sign up for a free account and create shortened marketing links through the interface.

Another option is to use a specialized affiliate link-tracking tool such as ClickMagick. With ClickMagick, you can create custom tracking links for your affiliate campaigns and track detailed statistics on click-through rates, conversion rates, and more.

In addition, ClickMagick offers a free trial period, so you can try it out before upgrading to a paid account.

If you’re using WordPress to power your website or blog, several plugins can help you track clicks on affiliate links. One of the most popular is Pretty Links, which allows you to create custom short links for your affiliate links and track how many clicks they receive.

Pretty Links offers a free and premium version; the premium version includes additional features such as link cloaking and redirects.

Finally, if you’re comfortable working with code, you can add click-tracking functionality to your website or blog. This feature is a more advanced option but gives you the most flexibility in tracking clicks on your links.

No matter which method you choose, tracking clicks on your affiliate links is a valuable way to gauge the performance of your marketing efforts.

By understanding which links are being clicked on and which aren’t, you can fine-tune your campaigns to get the best results.


There can be no doubt that ClickMagick is the best link-tracking tool for businesses.

By offering a wide range of features, an easy-to-use interface, and top-notch customer support, ClickMagick provides everything businesses can track their online marketing campaigns and ensure they are getting the most out of their investment.

So if you are looking for a link tracker that can help you boost your online marketing efforts, ClickMagick is a perfect choice.

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