add captions to video

How to Add Captions to Video: A Comprehensive Guide

🎥🔍 Unlock the Power of Subtitles: Learn How to Add Captions to Video! 📝✨ Discover the step-by-step guide to make your videos accessible and captivating to a wider audience. Enhance engagement, boost watch time, and make your content inclusive! Don’t miss out on this must-read blog post! 🌟👩‍💻

There is a growing trend of adding captions to video content. 

Why are captions so important, you ask? 

A study conducted by Verizon reveals that videos with captions have an 80% higher likelihood of being watched in their entirety.

So what are the best ways to add subtitles to video? Let’s find out!


If you buy something using the links in this article, I may receive a commission at no extra cost to you.

Please know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.

The Power of Captions: Boosting Engagement and Performance

In today’s fast-paced digital landscape, quickly capturing your audience’s attention is crucial.

The power of captions

Image Source

One effective strategy is adding captions to your video content. Here are some key benefits of captioning your videos:


Captions make your content accessible to a broader audience, including viewers who are deaf or hard of hearing and speak different languages.

User Engagement: 

Captions increase user engagement by allowing viewers to follow along with the content, even in noisy environments or when the sound is turned off.

SEO Benefits: 

Captions improve your video’s search visibility by providing search engines with additional text content to index.

Improved Comprehension: 

Captions help viewers better understand and retain the information in your video, especially those with learning disabilities or language barriers.

AI-powered vs. Human Transcription

Transcription software can generate automatic captions by converting speech to text using artificial intelligence (AI) or human transcriptionists. 

AI-powered transcription tools, such as,, and, can transcribe audio and generate captions faster and cheaper, but the accuracy and quality might be lower than human transcriptionists. 

AI-powered vs human transcription

Image Source

On the other hand, human transcriptionists can transcribe the audio more accurately and professionally, but it may take longer and cost more.

Consider the following factors when comparing different transcription software:

  • Accuracy: How accurate is the software in transcribing speech to text? Higher accuracy means less editing work later on.
  • Speed: How quickly can the software transcribe the audio? Faster transcription can save you time and help you meet tight deadlines.
  • Cost: How much does the software cost? Budget-friendly options are crucial for content creators and marketers on a tight budget.
  • Features: What additional features does the software offer? Valuable features can include noise reduction, speaker identification, and timestamping.

Adding Captions to Your Video Content

Adding captions to your video content is easier than ever with the help of various tools and platforms available. 

Here are three popular methods for adding captions to your videos:

1. Use a Video Editing Tool

Many video editing tools, such as Adobe Premiere Pro, Final Cut Pro, or even free tools like iMovie, offer built-in captioning features. 

You can manually transcribe your video’s audio and sync the captions with the timeline. These tools also provide options for customizing the font style, font size, color, and position of your captions.

2. Utilize AI-Powered Transcription Services

If you want to avoid transcribing your video manually, AI-powered transcription services can help. 

You upload your video file, and the service automatically generates a transcript with timecodes. You can then review and edit the transcript before exporting it as captions.

3. Leverage Social Media Platforms’ Auto-Captioning Features

Some social media platforms offer built-in auto-captioning features that create subtitle files for your videos. 

While these auto-generated captions may not be perfect, they can save time and effort. Review and edit the captions for accuracy before publishing your video.

social media platforms with auto-captioning

Image Source

Adding captions to your video files is essential for improving accessibility, boosting SEO rankings, and enhancing the user experience. With the various tools and methods available, it’s never been easier to incorporate captions into your video production process.

Choosing AI-Powered Software for Adding Captions to Videos

As a content writer and marketer with a decade of experience, I can attest that adding captions or a subtitle file to videos is essential in maximizing engagement and accessibility for your audience. 

In this digital age, various tools utilize artificial intelligence to make adding captions a breeze. 

Let’s dive into three reliable options: Kapwing’s Magic Subtitles, Clideo, and Typito.

1. Kapwing’s Subtitles: AI-Powered Auto-Generated Captions

Kapwing’s Subtitles tool simplifies the captioning process by using AI to auto-generate a video transcript, then animating the captions with just one click. 

Kapwing's Subtitles tool - how to add captions to video

As a marketer, I’ve found this tool to be a real-time-saver when adding subtitles. Here’s how it works to burn subtitles directly into your video files:

  • AI-generated transcript: Upload your video and let Kapwing’s AI work its magic, generating a transcript for your video upload.
  • Animation effects: Choose from various captivating animation effects such as pop-up, fade-in, slide-in, and more.
  • Full-fledged video editor: Edit the rest of your video using Kapwing’s comprehensive online video editor.

This incredibly user-friendly tool allows you to create engaging captions without breaking a sweat.

2. Clideo: Manually Add Subtitles or Use an SRT File

Another excellent tool for adding captions is Clideo, an online subtitle adder that enables manual subtitle input or uploading an SRT file. 


As a seasoned content creator, I’ve used Clideo to add captions to numerous videos. Here’s how it works:

  • Manual input: Type your subtitles into Clideo’s editor, allowing you to add captions in your own words.
  • SRT file upload: Alternatively, you can upload an SRT file directly to enhance your video with pre-prepared captions.
  • Customizable captions: Adjust the font size, color, position, and background of your subtitles text box to create a visually appealing and accessible viewing experience.

Clideo offers a straightforward approach to adding captions, catering to beginners and experienced creators alike.

3. Typito: Instant Subtitles with Speech-to-Text

Typito is an online subtitle creator that lets you instantly add captions to your video using their speech-to-text option. 


As an affiliate marketer, I’ve found Typito’s speech-to-text feature invaluable when time is of the essence. 

Here’s how it works:

  • Upload your video: After uploading your video, click ‘Captions’ to access the subtitle options.
  • Voice to Text: Hit the ‘Voice to Text’ button and watch as Typito’s AI generates captions based on your video’s audio.
  • Customization: Enhance your subtitles with your brand font, colors, and styles to create a cohesive and professional look.

Typito’s speech-to-text option eliminates manual transcription, making it a fantastic tool for busy content creators.

Editing and Formatting Your Transcript

Once you have your transcript, it’s time to polish it up and make it presentable. 

Editing and formatting your transcript can be made easier with the help of captioning software like Subtitle EditAegisub, or Kapwing

These tools can help you correct spelling, grammar, and accuracy issues and format your transcript according to captioning standards and guidelines.

Subtitle Edit

Subtitle Edit

Subtitle Edit is a free, open-source captioning software that offers various features for editing and formatting your transcripts.


  • User-friendly interface with intuitive controls
  • Supports multiple subtitle formats and languages
  • Can convert between various subtitle formats
  • Offers tools for error checking and fixing


  • Limited customization options for fonts, colors, and styles
  • No native support for captioning live videos


Aegisub is another popular free, open-source option for creating and editing subtitles for your videos.



  • Highly customizable interface with advanced editing tools
  • Supports various subtitle formats and languages
  • Real-time video preview with subtitle overlay
  • Built-in tools for timing, styling, and typesetting


  • Steeper learning curve for beginners due to its advanced features
  • No native support for captioning live videos

Tips and Best Practices for Editing and Formatting Transcripts

Once you’ve chosen the right captioning software for your needs, it’s time to edit and format your transcript. 

Here are some tips to ensure your captions look professional and are easy to read:

Tip 1: Break the Transcript into Short Segments

Keep your captions short, fitting on one or two lines on the screen.

This makes them easier and quicker to read and helps prevent information overload for your viewers.

Tip 2: Align Segments with Time Codes

Ensure that each caption segment is accurately timed to match the corresponding section of the video.

This helps your viewers follow along and understand the context of the captions.

Tip 3: Use Consistent Font Size, Color, and Style

Maintain a consistent look for your captions using the same font size, color, and style throughout the video.

This makes it easier for viewers to read and process the information.

Tip 4: Avoid Covering Important Visual Elements

Be mindful of where your captions appear on the screen, ensuring not to cover any crucial visual elements or faces.

This ensures your viewers can still enjoy and understand the full content of your video.

Remember, making your content accessible is key to reaching a wider audience and driving engagement. 

Uploading the Transcript File to Your Video Platform

Before exploring how to upload the transcript file to your video platform, let’s first discuss some commonly used formats for transcripts. These include SRT, VTT, and SBV. 

Most video platforms support these formats; however, knowing which formats are compatible with your chosen platform is essential.

Video Platforms and Captioning Features

When choosing a video platform, take into account the following factors:

  • Captioning features: Does the platform offer tools for editing and adjusting captions within its interface?
  • Accessibility options: How easily can viewers turn captions on or off the platform?
  • Audience reach: Which platform has the largest potential audience for your content?
  • Monetization potential: Does the platform offer ways to monetize your content through ads, sponsorships, or other means?

Numerous video platforms are available, each offering varying features for captioning, accessibility options, audience reach, and monetization potential. 

Let’s look at some popular platforms and their pros and cons.

1. YouTube



  • Supports various caption formats (SRT, VTT, SBV); 
  • user-friendly captioning interface; 
  • auto-generated captions; 
  • large audience reach; 
  • monetization options


  • Competitive environment; 
  • monetization requires meeting specific eligibility criteria

2. Vimeo



  • Supports various caption formats (SRT, VTT, WebVTT); 
  • clean and professional interface; 
  • paywall options for monetization


  • Smaller audience reach; 
  • fewer engagement features compared to YouTube

3. Facebook



  • Supports SRT format; 
  • large audience reach; 
  • auto-generated captions; 
  • monetization options


  • Limited caption format support; 
  • shorter video duration limits

4. Instagram



  • Supports SRT format; 
  • large audience reach;
  • ideal for short-form content


  • Limited caption format support; 
  • short video duration limits; 
  • monetization options not as robust

Step-by-Step Guide to Uploading the Transcript File

For platforms like YouTube, you can easily add subtitles to your video by uploading your transcript file or using their auto-generated captions feature. 

Familiarize yourself with each platform’s specific process for adding and editing captions.

Here’s a general step-by-step guide for uploading the transcript file to your chosen video platform:

  • Log in to your video platform account and navigate to the video to which you want to add captions.
  • Find the “Subtitles” or “Captions” tab or settings (the exact location may vary depending on the platform).
  • Select “Add New Subtitles” or “Upload a File.”
  • Choose the appropriate caption format (SRT, VTT, or SBV) and locate your transcript file on your computer.
  • Select the correct language for your captions.
  • Upload the file and ensure that it syncs correctly with your video.
  • Save your changes and publish the captions.

Captioning will not only make your content more accessible but also help improve your audience engagement and potentially boost your monetization efforts. 

Tips and Best Practices for Uploading the Transcript File

Now that you know the pros and cons of different video platforms, let’s discuss some best practices for uploading transcript files.

  • Naming Your Transcript File: Use a descriptive title that includes the language code and extension. For example, “” for an English SRT file.
  • Choosing the Appropriate Language and Caption Settings: Ensure you select the correct language and caption settings for your video. This will help viewers who use captions for accessibility purposes.
  • Enabling Auto-Generated Captions: While auto-generated captions may not be perfect, they can serve as a backup option if your transcript file fails to upload or display correctly.

Ensuring Caption Accuracy and Synchronization

Finally, checking the accuracy and synchronization of your captions before publishing your subtitled video online is crucial. 

Accuracy refers to the captions matching the audio file without errors or omissions, while synchronization means that the captions appear on screen at the same time as the corresponding audio or visual cues.

As a content writer or affiliate marketer, the quality of your video captions can significantly impact viewer engagement and retention. 

To make sure your captions are accurate and synchronized with your subtitled videos, follow these steps:

1. Checking Accuracy

Accuracy is crucial in ensuring your captions match what is said or heard in your video without errors or omissions. 

Here are some tips to check the accuracy of your captions when you create subtitles:

  • Review the entire video: Watch your video from start to finish, paying close attention to the captions. Ensure that the text matches the dialogue and that there are no spelling, grammar, or punctuation errors.
  • Compare with the script: If you have a script or transcript for your video, compare it with your captions to identify any discrepancies.
  • Double-check names and technical terms: Make sure proper names, technical terms, and jargon are spelled correctly and are consistently used throughout your video.
  • Ask for a second opinion: Have someone else review your captions to provide feedback and suggestions. They may spot errors that you missed.

2. Synchronizing Captions with Audio and Visual Cues

Synchronization means that your captions appear on the screen at the same time as the corresponding audio or visual cues. 

Here’s how to check and improve the synchronization of your captions:

  • Play the video and watch for timing issues: As you watch your video, pay attention to the timing of your captions. Ensure they appear on-screen when the corresponding dialogue or audio cues are heard.
  • Adjust the timing if needed: If your captions are not synchronized with the audio, adjust the start and end times in your captioning software or video platform until they match.
  • Ensure smooth transitions: Make sure there are no abrupt changes or gaps in your captions, which can distract viewers.

Best Practices for Checking Accuracy and Synchronization

To make sure your captions are accurate and synchronized, follow these best practices:

  • Watch your video on multiple devices and browsers: This will help ensure compatibility and readability across different platforms.
  • Revise and fine-tune your captions: After reviewing your captions, make any necessary corrections or adjustments before publishing your video.
  • Keep captions concise and easy to read: Use short sentences and avoid complex language. This will make it easier for your viewers to follow along with your content.
  • Use formatting options judiciously: Enhance the readability of your captions by using a mix of paragraphs, bullet points, numbered lists, bold and italic text, and other formatting options.

By ensuring the accuracy and synchronization of your video captions, you’ll create a more engaging and accessible viewing experience for your audience. 

This can improve your content’s performance and help you achieve your marketing goals.


In conclusion, several AI-powered tools are available that simplify adding captions to videos. 

Each tool offers unique features and benefits, ensuring you can find the perfect match for your content creation needs. 

So, go ahead and give Kapwing’s Magic Subtitles, Clideo, or Typito a try, and watch as your videos become more engaging and accessible to your audience.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *