best SEO reporting tools

7 Best SEO Reporting Tools To Skyrocket Your Search Engine Rankings!

best SEO reporting tools

SEO reporting software helps you find and fix errors on your site that stop you from ranking on the SERPs. The best SEO reporting software presents all the SEO data you need in a crisp report so that you can easily figure out what improvements you need to make on your site.

The best SEO reporting tools I recommend are:

  • Google Data Studio
  • Moz
  • Ahrefs
  • Raven Tools
  • Google Analytics
  • Google Search Console

Let’s take a look at the features of each SEO tool.

Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.

7 Best SEO Reporting Tools

1. Google Data Studio

Best SEO Reporting Tools - Google Data Studio

Google Data Studio is a free Search Engine Optimization (SEO) reporting tool that helps you organize all the data you need in a simple, unified report. Google Data Studio works seamlessly across other Google products so that you can access your data from anywhere.

TrustRadius Score: 8.5/10

G2 Score: 4.3/5

Key Features

  • Community Data Connectors help you access a variety of information sources.
  • You can create a real-time unified dashboard to track and measure the performance of all your SEO campaigns and marketing and advertising efforts.
  • Explorer helps you pull data and get insights from them quickly without the need for SQL queries.
Google Data Studio1
  • Data Studio offers powerful data visualization and customization solutions to help you create comprehensive automated reports.
Google Data Studio
  • Built-in sharing and real-time collaboration features help you grant access to individuals or groups to edit or view your SEO reports.
  • The intuitive web interface and library of report templates make it simple to use for both beginners ars well as experts.
Google Data Studio3


  • Google Data Studio lacks custom integrations.
  • It does not have an on-premise deployment, and this may cause issues with data compliance.


Google Data Studio is free for all Google users.



SEMRUSH is an all-in-one SEO reporting tool that allows you to SEO, content marketing, competitor research, PPC, and social media marketing for your websites. SEMRUSH helps you easily grow your organic traffic with robust SEO tools. It is one of the best SEO reporting tools on the market today.

TrustRadius Score: 9/10

G2 Score: 4.5/5

Key Features

  • SEO keyword tools show you the organic and advertising value of keywords based on search volume, keyword difficulty, number of results, CPC, competition level, SERP Features, variations, and more so that you can boost your traffic and conquer the SERPs.
Keyword Overview - SEMRUSH
  • On-page SEO tools help you audit your pages and offer SEO data to improve your overall site health and technical SEO.
Semrush - On Page SEO Checker
  • Local SEO tools help you optimize your site for local searches to get more local customers.
  • Rank tracking tools help you track daily changes of your target keyword in your target location so that you can boost your search engine rankings.
  • Link-building tools help you find unexploited opportunities to strengthen your backlink profile.
Semrush Backlink Analysis
  • Competitor SEO analysis tools help you find all of the keywords and content in your competitor’s strategy.


  • Although SEMRUSH is regarded as one of the best SEO reporting tools, their keyword analytics, and keyword search volumes are sometimes inaccurate.
  • Buying additional seats for your data plans is expensive.


SEMRUSH offers the following plans:

  • Pro at $119 per month
  • Guru at $229 per month
  • Business at $449 per month
SEMRUSH pricing page

The Pro plan and Guru plan come with a free trial.

3. Moz


Moz Pro is another all-in-one SEO toolset that has found its place among the best SEO reporting tools in the industry. Moz Pro helps your online business rank higher in the SERPs and drives qualified traffic to your site.

TrustRadius Score: 8.4/10

G2 Score: 4.3/5

Key Features

  • Moz Pro conducts site audits on demand, uncovers technical SEO issues, and recommends improvements and fixes.
Site Crawl Moz Pro
  • Rank tracking tools help you track the performance of hundreds of keywords across all major search engines.
Rank Tracker Moz Pro
  • Keyword research tool helps you discover the best keywords to target so that you rank higher in the SERPs (search engine results pages).
Keyword Explorer
  • On-page optimization tools help you optimize your content and SEO strategy to boost rankings and improve customer experience.
On Page Optimization
  • Link research tools help you in backlink monitoring to grow a quality link profile to gain more traffic to your site.
  • Moz Pro lets you create custom detailed reports from custom templates to communicate your SEO efforts easily to team members and clients.


  • The navigation could be more user-friendly and intuitive.
  • The reporting feature could use more customization options.


Moz Pro offers the following pricing plans:

  • Standard at $99 per month
  • Medium at $179 per month
  • Large at $249 per month
  • Premium at $599 per month
Moz pricing page

Moz also offers a 30-day free trial.

4. Ahrefs


Ahrefs is an all-in-one SEO toolset that helps you optimize your website, analyze your competitors, track your ranking progress, and improve your search engine ranking. Ahrefs is one of the best SEO reporting tools that are easy to use for beginners, marketing agencies, and SEO experts.

TrustRadius Score: 8.9/10

G2 Score: 4.6/5

Key Features

  • The SEO dashboard helps you get a high-level view of all your projects and track your SEO performance.
Dashboard - Ahrefs
  • Site Explorer helps you research competitor data such as domain authority, backlinks and keyword rankings.
  • Keywords Explorer helps you find keyword ideas that will help you rank higher in the SERPs.
  • Site Audit helps you scan your website to identify SEO issues and fix them.
  • Rank Tracker helps you monitor your ranking through position tracking on both desktop and mobile.
  • Content Explorer helps your research content ideas for your site and discover backlink opportunities.


  • Ahrefs has a pretty steep learning curve and could take a while to get used to.
  • The free tools do not offer much, so you are forced to invest in a paid plan.


Ahrefs offers the following paid plans:

  • Lite at $99 per month
  • Standard at $179 per month
  • Advanced at $399 per month
  • Agency at $999 per month
Ahrefs pricing page

Ahrefs offers a 7-day trial for $7.

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5. Raven Tools

Raven Tools

Raven Tools is an all-in-one SEO and reporting platform that helps you audit your site and fix SEO issues. Raven Tools offers you tools to connect all your SEO, marketing, and advertising data to your marketing reports so that you can create and share consolidated white-label SEO reports.

TrustRadius Score: 6.4/10

G2 Score: 4.3/5

Key Features

  • Site Auditor Studio helps you analyze your website and find and fix all the desktop and mobile issues that are stopping your site from ranking high on search engines.
Website Auditor Dashboard - Raven Tools
  • Backlink Explorer helps you get an advanced look at all the backlinks for a particular domain or URL to help you in tracking competitor data.
Backlink Analysis Input - Raven Tools
  • Rank Tracker helps you instantly track keyword rankings and visualize them with detailed marketing reports.
Serp Rank Tracker Keyword Ranking Overview - Raven Tools
  • Raven Tools offers a drag-and-drop report builder that helps you build custom reports and share them with your team members or clients.
  • Link manager offers backlink analysis and helps you find, store, and organize thousands of link opportunities and broken links so that you can make the most of your link campaigns.


  • Keyword rankings could be improved as it does not provide accurate trackings over time.
  • Does not have an integration for Instagram.


RavenTools offers the following paid plans:

  • Small Biz at $39 per month
  • Start at $79 per month
  • Grow at $139 per month
  • Thrive at $249 per month
  • Lead at $399 per month
Raven Tools pricing page

RavenTools also offers a free 7-day trial of the SEO software to test out its features.

6. Google Analytics

Google Analytics

Google Analytics offers you all the free tools you need to analyze data for your business. Google Analytics helps you understand your site users so that you can better evaluate the performance of you content, marketing, and more.

TrustRadius Score: 8.6/10

G2 Score: 4.5/5

Key Features

  • Google Analytics automatically gives you the insights you need on key changes and new trends.
  • Smart Goals, Smart Lists, and Session Quality data use machine learning to improve your conversions.
  • Google Analytics offers robust reporting tools that help you understand how customers are interacting with your site and apps, and share your custom reports with the rest of your team.
  • Analytics also offers data analysis and visualization features to present your data in a comprehensible manner.
  • Analytics works seamlessly across all other Google products so that you can save time and improve your efficiency.



Google Analytics is completely free for small businesses to use.

7. Google Search Console

Google Search Console

Google Search Console is a web analytics tool that helps you measure the organic search traffic of your site, fix any issues, and make your site rank higher in the SERPs. With Google Search Console. you can optimize your content by seeing which queries bring users to your site.

TrustRadius Score: 9/10

G2 Score: 4.6/5

Key Features

  • With Google Search Console, you can learn how Google crawls, indexes, and discovers your pages.
  • You can fix errors and duplicate content that Google finds when crawling your pages.
  • Submit updated content to Google index.
  • You can also monitor search performance trends by queries, countries, pages, and more.


  • Some of the features of Google Search Console work well only with other Google products like Google Analytics and Google Ads.
  • It has a bit of a learning curve and is not easy to use for beginners.


Google Search Console is free to use.

Key Factors to Look for in SEO Reporting Tools

Here are some of the important features the best SEO reporting tools should have:


The best SEO reporting tools have a high level of accuracy in their SEO metrics and reporting.


An SEO reporting tool should be able to integrate with third-party applications that are a part of your SEO campaign.

User Interface (UI):

The SEO reporting tool must have an intuitive and easy-to-use interface so that even beginners are able to navigate through the SEO dashboard.

Features & Functionality:

Although each business looks for different SEO features in an SEO reporting tool, SEO reporting software must have all the basic reporting features that will help users to rank their sites higher in the SERPs.

SEO Analytics Reporting FAQ

Q1. What is an SEO reporting tool?

An SEO reporting tool helps you analyze your website’s performance and fix issues so that your site ranks higher on the SERPs. A typical SEO reporting tool provides users with information on backlinks and keywords so that they can compare their site performance with their competitors.

Q2. Are there any free SEO dashboard tools?

Yes, there are free SEO dashboard tools such as Google Analytics, Google Search Console, and Google Data Studio.


The best SEO reporting software is easy to use and helps you find and fix issues on your site so that you can rank higher in the SERPs. SEO reporting software also helps you analyze your competitors’ SEO strategies so that you can improve your own.

Here are the top SEO reporting software in the market today:

  • Google Data Studio
  • Moz
  • Ahrefs
  • Raven Tools
  • Google Analytics
  • Google Search Console

What SEO reporting software do you use for your business? Leave a comment below! 🙂

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