kajabi vs teachable

Kajabi vs Teachable – How To Choose The Best Online Course Platform

kajabi vs teachable

Are you an online course creator looking for the best online course platform to create and sell your course?

In this Kajabi vs Teachable comparison article, I will break down all the important aspects of online course platforms and show you which one is the most suitable course creation platform for your online courses.

From comparing the online course creation process to finding out which platform offers unlimited courses, this article covers it all.

So, what are you waiting for?

Let’s get started!

Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.

Kajabi vs Teachable: Overview.

Before we get into the details of this Kajabi vs Teachable review, let’s look at the overall comparison of the two online course creation platforms.

Teachable vs Kajabi: What makes Teachable stand out:

Teachable vs Kajabi
  • Teachable offers a completely free plan that allows users to create and sell online courses, whereas Kajabi only has paid plans.
  • Teachable is an online course platform that offers users the ability to create and sell unlimited courses on all its plans (including its free plan). Kajabi offers a limited number of courses on each plan.
  • Teachable is mostly an online course creation tool, whereas Kajabi is an all-in-one platform to create online courses and set up an online course business. Kajabi offers you all the marketing tools you need to sell online courses.
  • Teachable allows you to create course certificates from within the platform.
  • Teachable also allows you to automate your affiliate program.

Kajabi vs Teachable: What makes Kajabi stand out:

Kajabi vs Teachable
  • The best thing about Kajabi is that it allows you to create and manage all aspects of your course, from all the tools you need to create online courses and market them to well-designed themes and customization options for your course landing pages.
  • Kajabi also has student engagement tools such as assessment, community, and marketing automation.
  • Kajabi allows you to build a full-fledged website as well as a blog for your online business.
  • Kajabi also offers a sales funnel builder from within the platform, so you don’t have to depend on other tools or integrations to sell online courses for your course business.
  • Although Kajabi has only paid plans for its users, its most basic plan is quite reasonable and is packed with features.

1. Kajabi vs. Teachable: Online Course Platform Setup

One of the most crucial criteria in choosing your online course creation platform is the ease of setup. If you are a beginner, it is better to spend more time creating your online course instead of wasting hours trying to figure out how to upload your course lessons on the platform.


Kajabi offers an intuitive dashboard from which you can design your online courses. You can embed pdfs, videos, and images for your students to download.

Kajabi has six in-built blueprints for your course including one that allows you to build your course from scratch.

Kajabi helps you organize your course structure by creating categories and segmentations. You can also add extra media for assessments like quizzes and videos.

Kajabi course setup


Teachable course setup is very simple and user-friendly. Uploading content doesn’t take a genius to figure out – you can do it easily from the admin dashboard.

Teachable course setup

You can easily add the name of your course, author’s name, and introduction without any need for coding.

You can also make your pages SEO-friendly in Teachable by changing the URL (creating a custom domain) and adding a meta description to your course.

There are many types of content you can add to your courses such as quizzes, upsells, text notes, video lessons, embedded videos, pdfs, and images, and even custom code.

Teachable allows users to create a primary sales page along with 10 additional pages for each course. You can easily organize your course structure from the Teachable dashboard.



2. Themes & Templates.

Pre-built designs and templates allow you to make your course look appealing to your audience. Customization allows you to change the look of your sales pages, landing pages, and course player so that your course looks different from others on the platform.

Here is Kajabi vs Teachable on themes and templates:


Kajabi is unlike any other online course platform when it comes to themes and templates. Kajabi offers users 12 different themes that can suit different products, webinars, modules, or membership sites.

You can pick a theme from the Kajabi dashboard, customize it using the page builder and it’s ready to use in just a few clicks.

As a course creator, Kajabi’s landing page builder is a breeze to use and you can change the look of your entire site to suit your needs.


Teachable has a basic theme that you can use for your online courses. You can make some changes to the theme such as changing the colors, fonts, images, logo, and content.

Overall, there are not too many customization options with Teachable that allow you to change the look of your landing page or sales pages.



3. Video Engagement.

Video engagement is a huge part of online course creation, and both Kajabi and Teachable offer video features for your online course business.

Here is Kajabi vs Teachable in terms of video engagement:


Kajabi does offer unlimited video hosting and free webinars in its Marketing section under “New Pipeline”.

With Kajabi’s free webinar hosting feature you can create a “Thank You” page, capture the emails of your attendees, create sales pages, and provide offers to your attendees at checkout.

Kajabi integrates with Zoom and YouTube live, thus allowing users to create videos in various formats.


Teachable does not have a webinar hosting feature, but you can still host webinars on Teachable using third-party integrations like Ustream and YouTube.

Hosting a webinar on Teachable helps you sell courses to students and create engagement.



4. Sales & Marketing of Online Courses.


Kajabi has email marketing software and other marketing tools integrated into its platform. It offers users complete control over their marketing campaigns.

With Kajabi, you can easily create extensive marketing funnels and sales funnels for your own online business. With Kajabi’s marketing features, you need not spend extra money on third-party tools.

Kajabi’s email marketing tool is pretty decent, allowing you to create automated email sequences based on customer behavior.

Kajabi also allows you to add triggers to emails and opt-in forms so that you can customize your sales funnels.

Kajabi offers ready-made sales pipelines to help you automate and scale your sales and marketing. It also has pre-built templates for marketing campaigns.

Kajabi - Pipelines


Teachable has a few marketing features that help users set up email campaigns and carry out A/B testing.

You can also use the Thank You page to set up an upsell on Teachable and increase your sales.

The email marketing feature of Teachable helps you create customized emails that you can send to a segmented audience.

You can also integrate with tools like MailChimp.

Teachable: marketing features



5. Data Analytics And Reports.

Let’s see how Kajabi and Teachable fare when it comes to data analytics and reporting for your online business. Here is Kajabi vs Teachable:


Kajabi has a built-in data analytics system that helps you measure different metrics such as revenue, churn rates, and engagement rates for your online course creation business.

You can also access detailed reports and insights that help you make the best of your marketing campaigns for your online business.

Kajabi also allows you to track your analytics through its mobile application.

Kajabi Analytics


Teachable offers detailed analytics and reports right from its dashboard. Using this feature, you can view reports of your students based on their leaderboards, video completion, lecture completion, quiz scores, and more – all in one platform.

Teachable allows you to integrate with analytics tools like Google Analytics and other third-party integrations.

Teachable Analytics

With Google Analytics, you can easily measure customer preferences and other important metrics for your online course business.

If you are on one of the paid plans, you can also integrate your Teachable account with Facebook Pixels. This will help you track your sales page metrics and monitor the sales and traffic from your sales pages.



6. Student Discussions And Community.

As an educator and course instructor, you must be knowing how important it is for you to keep your students engaged with their peers.

Students need to be able to freely interact with their teachers and peers so they can help each other and grow together.


Kajabi facilitates student interaction through its “Community” feature. With this feature, students can take part in discussions with their instructors and peers.

Kajabi: Community
Kajabi's Community Feature


Teachable offers one of the best student forums when it comes to digital learning. It is the right learning management system to choose if you value peer-to-peer and student-teacher interactions.

Teachable allows course instructors to enable comments on their lectures so that students can interact with each other as well as their instructors. The comments can be reviewed by the instructor so that the platform is moderated and free of spam.

Teachable: Community
Lecture Comments - Teachable

Students can also use the comment section to ask questions, clear doubts, and interact with others.



7. Course Completion Certificates.


Kajabi does not give you the option of creating course completion certificates for your students who have successfully completed your online course.

You can, however, use third-party applications integrated with Zapier to create course completion certificates from existing templates or by using custom code.


Teachable offers course completion certificates for your students. This can be a great feature that you can use to build authority and credibility in your niche.

Having a professional-looking certificate at the end of an online course gives your students the motivation to stay focused and complete the course.

Course completion certificates from Teachable

On completion of your course, students can receive a course completion certificate with a unique serial number. You can choose to design the certificate using the existing templates or code your own custom design.



8. Pricing Plans.

This Kajabi vs Teachable article will definitely be incomplete without a detailed comparison of their pricing plans. Let us now look at each of the pricing plans offered by Teachable and Kajabi and exactly what each plan contains.


Kajabi's Pricing Plans

Kajabi does not have a completely free plan like Teachable offers, and its most basic plan starts at $119 per month when paid annually. It turns out to be more expensive if you choose to pay on a monthly basis.

Here are the pricing plans that Kajabi offers:

  • Basic Plan: $119 per month (billed annually)
  • Growth Plan: $159 per month (billed annually)
  • Pro Plan: $319 per month (billed annually)

Kajabi offers its customers a 20% discount when they choose to pay for their plans annually.

Kajabi also offers a 14-day free trial for all of its plans so that you can test it out before you choose which plan you would like to go with. This is great if you are a beginner and are creating your first online course.

Here’s what each of the paid plans includes:

Kajabi Paid Plans

All paid plans come with unlimited landing pages and marketing emails. However, each of the paid plans differs in the number of products or courses, sales pipelines, contacts, active members, and admins.


The main advantage of Teachable is that it offers a free plan for those just starting their online course business.

Teachable's Pricing Plans

Teachable has three paid plans:

  • Basic Plan: $29 per month (billed annually)
  • Professional Plan: $99 per month (billed annually)
  • Business Plan: $249 per month (billed annually)

Here’s what each plan offers:

Teachable - Basic Features

All plans (including the free plan) offer unlimited students, video, courses, and hosting.

Apart from that, here’s a breakdown of the features of each plan:

Teachable - Paid Plans Features

The Basic Plan charges 5% transaction fees for every purchase and allows two admins. The Professional Plan (Pro) and Business Plan, however, do not charge any transaction fees and allow 5 and 20 admin-level users respectively.

The Pro and Business plans also offer graded quizzes for students, priority product support, advanced reports, course completion certificates, course compliance, and more.



9. Customer Support.


Kajabi's Help CenterImage Source

Kajabi offers a help center that has relevant content categorized depending on where you are in your business journey.

The help center is integrated with Kajabi University and Solutions Training Webinars. The community help feature allows you to crowdsource answers to the questions you post.

Their customer support team is easily reached through email support and live chat support. Kajabi offers 24/7 customer support for users on its Growth and Pro plans.


Where to Get Help – Teachable

Image Source

Teachable offers email customer support on all its plans, and live chat support on its Professional plan and up. It does not offer phone support.

Email support is available through a ticketing system 7 days a week from 8 am to 8 pm US Eastern Time.

Live chat support is offered for those on the Professional plan and higher, on weekdays from 10 am to 5 pm Eastern Time.

Teachable also has a strong library of resources so that users can access information on frequently asked questions and other common troubleshooting through these articles and videos.



4 Key Points to Consider

1. How many students will you teach?

If you want a course platform that allows you to teach an unlimited number of students, Teachable is the one you should go with. Teachable allows you to teach an unlimited number of students on all its plans, including its free plan.

2. What email service provider do you use?

In terms of email marketing software integrations, Kajabi takes the prize. Kajabi has a lot more integrations to choose from within the platform whereas teachable only has a handful (ConvertKit and MailChimp).

3. What payment processor do you use?

Both Teachable and Kajabi directly integrate with Stripe and PayPal. Customers can pay directly through their credit card or PayPal account.

The drawback with Teachable is that you can offer PayPal as an option to your customers only if it is a one-time payment made in USD. That means your customers cannot use PayPal for monthly subscriptions or if your course is priced in a currency other than US Dollars.

However, Kajabi does not have such conditions. Your customers can use PayPal for any type of payment in any currency.

This can be a serious drawback if you plan on selling a membership site to your students.

4. Are your students mobile?

Kajabi has a mobile app that allows your students to access all your course lectures and material while on the go through their mobile phone or tablet.

So if you feel like most of your students would prefer a mobile application to access your course material, Kajabi is the way to go.


Both course creation platforms offer integrations with popular marketing tools and software to create powerful marketing and sales funnels to sell your online courses.

For instance, both Kajabi and Teachable can integrate well with analytics tools such as Google Analytics and Facebook Pixel to track your course performance.

The best part is they both allow you to integrate with Zapier, which allows integrations with marketing tools and apps that don’t have a direct integration.

In terms of integrations, Kajabi integrates with a lot more third-party tools than Teachable. For example, Kajabi integrates with email marketing software such as MailChimp, Aweber, ConvertKit, Active Campaign, and Drip. But Teachable only integrates with ConvertKit and MailChimp. For all other integrations, you will have to use a tool like Zapier.

Kajabi Pros and Cons

Kajabi Pros:

  • Kajabi has a lot more customization options than Teachable.
  • Kajabi has powerful email marketing software and other marketing tools that you can use from within the platform, unlike Teachable, which requires integrations with third-party marketing tools.
  • With Kajabi, you can run an entire online course business starting from course creation to marketing and selling your online courses.
  • Kajabi has a nice website and landing page builder you can use to create your online course website and landing pages.
  • Kajabi has 24/7 customer support.
  • Kajabi has student engagement tools like quizzes and surveys.
  • Kajabi also offers flexible payment options.

Kajabi Cons:

  • Kajabi does not provide course completion certificates as Teachable does.
  • Although Kajabi is considered an all-in-one platform for course creation, it doesn’t provide powerful analytics tools like Teachable.
  • Kajabi does not have a free plan and its paid plans are more expensive than teachable’s.
  • Kajabi is not as intuitive and easy to use as Teachable. If you are a beginner, the tool can take some getting used to before you can use it easily.
  • The basic plan from Kajabi does not allow you to set up an affiliate program for your courses so you will need to upgrade to its more expensive plans if you want to sell your online courses through affiliate marketing.

Teachable Pros and Cons

Teachable Pros:

  • Teachable has a free plan that is great for beginner course creators who want to try out the course creation platform without investing too much right at the start.
  • Teachable’s pricing plans are cheaper than Kajabi’s.
  • You can create course completion certificates for your students natively.
  • Teachable has powerful data reporting and analysis tools that help you understand how your online courses are performing in terms of sales and engagement.
  • Teachable allows you to add course compliance options to your online courses. This ensures that your students complete one module before accessing the next one.
  • Teachable’s platform is relatively simple to use and it is easy to create courses even if you are just a beginner.
  • Teachable allows you to accept course payments in more than 130 currencies from all over the world.
  • Teachable’s courses are responsive and easy to navigate.
  • Teachable allows you to create affiliate programs for your courses on all its plans.

Teachable Cons:

  • Teachable does not have customization and theme options that are as good as Kajabi’s.
  • Teachable does not possess great marketing tools when compared to Kajabi. But it does offer integrations with powerful tools like Zapier.
  • Teachable’s customer support is not as good as Kajabi’s.
  • Teachable does not have scaling options like Kajabi.
  • Teachable charges a fee for its free and basic plans, so you will have to take this into consideration when planning the pricing of your course.


As you can see, both Kajabi and Teachable have their benefits and drawbacks when it comes to online course creation and selling for your online course business.

I hope this article has helped you carefully weigh the pros and cons of each course creation platform before you make a choice.

Personally, I prefer Teachable for its ease of use and intuitive design. Also, the free plan from Teachable allows you to test the waters if you are creating your first online course and would like to test the waters before you make a financial commitment.

Kajabi has some powerful marketing tools within the platform and is great for those who have more experience creating online courses and selling them.

So, what are your thoughts? Which platform do you prefer for online course creation – Kajabi or Teachable?

Please leave a comment below – I’d love to hear from you! 🙂

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