YouTube is the second-largest search engine in the world, after Google. So it’s no wonder every brand is scrambling to create a YouTube channel and increase their online video presence.
But what if you have a podcast. Can you leverage YouTube to grow your audience with your podcast?
Can you reuse your podcast episodes and beginner podcast equipment to start a YouTube channel?
Is there any way you can optimize your podcasts for a video streaming platform like YouTube?
The answer is – yes! And it’s quite simple once you learn how to start a podcast on YouTube.
As a marketer, I’m always looking for the best ways to market content online. It turns out, YouTube podcasts are a pretty neat way to increase awareness and drive more traffic to your podcast.
Here’s how you can do it in a nutshell:
- First, decide what video format you will use for your podcast on YouTube – is it going to be a static image, a screen capture of you and your guest, or a video recording of your podcast?
- Next, choose your podcasting equipment and video recording equipment (if you are recording a video).
- Record your podcast, edit it, publish it on a podcast hosting site, and set up your podcast feeds.
- Convert your audio files into video files.
- Create a YouTube Podcast channel and publish your YouTube Podcast episodes.
One thing you need to note here is that you can’t call your YouTube channel a podcast. That’s because a podcast needs to be hosted on a podcast hosting site and listed on major podcasting platforms such as Spotify and iTunes.
You can, however, publish your podcast the conventional way and then use YouTube to drive more traffic to your podcast and build your audience.
In today’s post, we will talk about how you can convert a podcast episode into a video podcast. I will also show you how you can use video podcasts to build your brand and grow your audience on YouTube.
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
How To Start A Podcast On YouTube In 7 Simple Steps
If you’ve decided to start a podcast on YouTube, then here are the steps to do it. Feel free to save this post so that you can follow along when you are ready.
1. Define Your Audience
To start a podcast on YouTube, you first need to define your audience. Who are you trying to reach with your podcast? What podcast topics will you be covering? Once you know who your target audience is and what they’re interested in, you can start creating content that appeals to them.
Some things to consider when defining your audience:
– Who is your target demographic?
– What interests do they have?
– What problems do they need to solve?
– How can you add value to their lives?
Answering these questions will help you create content that resonates with your audience and enables you to build a loyal following.
2. Decide on a Video Format for YouTube
The first thing you need to do before you start creating podcasts on YouTube is to decide what video element you would like to use.
Now, there are a few different options you can try out. Maybe you already have a podcast and are looking to convert your existing episodes to video podcasts that you can upload to YouTube.
Or maybe you already have a few podcast episodes up and want to use YouTube to grow your podcast audience. It helps to decide which video format you want to go with right at the start, so you can start creating content for it as you record your podcast.
There are five types of podcast content you can create for YouTube:
1) Upload your podcast audio file with a static image
The first and simplest method of converting your podcast episodes into video podcasts is to convert your mp3 file (audio file) into an mp4 file (video file) and use a static image as the background. However, you may want to move from this format to the others mentioned in this post, because a simple graphic with audio laid over it is not generally considered a true video podcast, and does not get much success.
These days there are many sites like Canva that let you create beautiful graphics for YouTube with pre-made templates and thousands of free graphics, background images, and customization options. You can create a professional-looking static image and thumbnail for YouTube even if you’re not a graphics designer!
Use your podcast name, URL, and logo on the graphic so that you can maintain your brand image and drive viewers to your podcast.
You could also use multiple images like a slide show while your podcast audio plays in the background.
2) Record your podcast using your webcam
Another easy way to get your podcast on YouTube is to connect your microphone to your computer and record your podcast episode using your webcam. Sure, the video may not be high-quality, but this is a great way to get started with podcasts on YouTube.
You can use a simple app like Zoom to record from your webcam. Make sure that your settings are adjusted so that the app picks up sound from your external microphone.
3) Record your screen if you have a remote guest
If you are recording remote interviews with a guest, you could record screen capture with Zoom (or whatever platform you are using for the remote meeting).
You will end up with a split-screen video of you and your guest, which you can upload on your YouTube channel. Remote interviews are fairly easy to produce, so you should consider doing this to increase the awareness and reach of your podcast.
4) In-studio recording of your podcast episode
A studio recording of your podcast is not as intimidating as it sounds. All you need is a camera, a ring light, and a decent-looking setup to shoot your full video in. If you have the budget for a high-quality studio recording, you can invest in video equipment. Or you can just use your smartphone camera propped up on a tripod.
5) Stream your podcast episode live
Another way you can upload your YouTube podcasts is by doing a live stream of your podcast directly on YouTube. You can try this method out once you have uploaded a few podcast episodes on YouTube and are confident in going live.
YouTube Live helps video podcasters interact more with your audience, and increases engagement.
3. Choose The Right Podcasting Equipment
Once you’ve finished planning the type of podcast you are going to produce, it’s time to choose the best podcasting equipment.
Podcasts need to have the highest quality audio, so it’s a wise idea to invest in a good podcasting microphone for your YouTube podcasts.
Here are some of my top picks:
1. Rode Podmic
2. Blue Microphones Yeti USB
3. Rode Procaster
4. Heil PR-40
5. Audio-Technica AT2020
Click here to see all our podcasting microphone recommendations.
Audio Interfaces for Video Podcasts
A good audio interface helps you produce podcasts with excellent audio quality. Here are my top five recommendations:
1. Focusrite Scarlett Solo (3rd Gen)
2. Focusrite Scarlett 2i2 (3rd Gen)
3. Behringer U-Phoria UMC202HD
4. Universal Audio Apollo Twin X DUO Heritage Edition
5. PreSonus AudioBox USB 96
Click here to see all of our audio interface recommendations.
Podcasting headphones help you perfect your mic technique, minimize background noise, and reduce editing time. Here are my top recommendations for podcasting headphones:
1. Audio Technica M20X
2. Sennheiser HD 280 Pro
3. Audio Technica ATH – M50X
4. Beyerdynamic DT 770 Pro
5. Shure SRH 1540
Click here to see all my podcasting headphones recommendations.
You can also check out my blog post on how to set up a professional podcasting studio by clicking here.
4. Finding Your YouTube Podcast Guests: 11 Ways to be Successful
1. Do your research
2. Utilize social media platforms
3. Use a podcast guest booking service
4. Ask for recommendations
5. Check out other popular podcasts in your niche
6. Go to relevant conferences and events
7. Connect with influencers in your field
8. Meet people online
9. Get involved with relevant online communities
10. Have a great pitch
11. Be persistent
If you’re looking to start a podcast on YouTube, these 11 simple steps will help you find and book guests that will make your show a success!
5. Record Your Podcast
Once you’ve set up your podcasting equipment, it’s time to start recording your own podcast!
Now the method you choose for recording your podcast entirely depends on the type of format you want to create for your YouTube podcasts.
You could also choose to upload full episodes of your podcast on YouTube, or you could create more videos by uploading highlights or snippets of a new podcast episode. You can create separate YouTube channels for this purpose.
To recap what we already spoke about earlier in this post, you could choose to record:
- Audio content with a static image
- Using your webcam
- Using screen capture for remote interviews
- Using a studio setup
After you’ve recorded your podcast, it’s ready for post-production.
6. Edit Your Podcast
There are many things you need to do before you publish your video podcasts on your YouTube channel for your podcast listeners.
You may want to:
- Edit and fine-tune your podcast audio files
- Transcribe your podcast and create subtitles
- Create eye-catching graphics and visuals for your podcast
- Edit your video
7. Choose A Podcast Hosting Platform And Publish Your Podcast
Since we are talking about video podcasting and not just starting a YouTube channel, it makes sense to get your podcast started before you can move on to YouTube to market it.
You will need to choose a podcast host (if you don’t already have an up-and-running podcast) so that you can publish your podcast episodes online.
If you are a beginner, here are some of the best free podcast hosting sites you can use to host your podcast episodes:
To read more about podcast hosting sites and check out my favorite platforms, you can read my blog post:
Podcast hosting sites or podcast platforms are sites that house your podcast episodes for podcast consumption by your audience.
8. Set Up Your Podcast Feed
Once you’ve entered your podcast name, details, and cover art, and you’ve uploaded a few podcast episodes, it’s time to submit your podcast to podcast directories like Apple Podcasts, Google Podcasts, and others.
Your podcast’s RSS feed will help you reach your target listeners online.
You can learn more about publishing your podcast in this blog post:
9. Create a YouTube Podcast Channel And Publish Your Podcast
Now that your podcast is online, you need to create a YouTube channel to publish your video podcasts.
You could choose to publish whole episodes of your podcast video on your YouTube channel or publish snippets of it as different videos. Whatever you choose, make sure that your channel is organized into playlists.
That way, when someone lands on your channel’s homepage, they can easily find the topics they want to listen to.
Here’s how you can create your YouTube podcast channel:
- Create a YouTube account. You can use your existing Google account to do this.
- Click on ‘Create a Channel’ and enter all the information about your YouTube channel.
- Start uploading videos on your YouTube channel by clicking on the Upload button.
10. Promote Your YouTube Podcast
As a podcaster, you have a few options for promoting your YouTube podcast. You can post links to your episodes on social media, forums, and blogs. You can also run ads on Google or other websites. And, of course, you can always tell your friends and family about your show!
A. Embed The YouTube Podcast Videos on Your Website
If you have a website or blog, you can use this to generate traffic to your YouTube channel and increase your subscribers. There are two ways to do this:
1. Include a link to your YouTube channel in the blog post or website, preferably in a prominent location such as the header or sidebar.
2. Embed the YouTube video on the site. You can copy the embed code from YouTube and paste it into your website’s HTML code.
Including a link to your channel will help people find your podcast more quickly, while embedding the videos will make it more convenient for people to watch them without leaving your site.
B. Write Blogs Based on Your YouTube Podcast Episodes
These blogs will help drive traffic to your YouTube channel and give you something to share on social media.
C. Promote Your YouTube Podcast Via Email
Send an email to your list with a preview of the YouTube podcast episode. Please include a link to the episode in the email and encourage people to check it out.
D. Post Links to Your Episodes on Social Media
One of the best methods to promote your YouTube podcast is to post links to your episodes on social media. Facebook, Twitter, and Instagram are great platforms for promoting your show. Just be sure to use relevant hashtags so that people can find your episodes easily.
E. Post Links to Your Episodes on Forums and Blogs
Another great way to promote your YouTube podcast is to post links to your episodes on forums and blogs. This great way to reach new audiences and get people interested in your show. Just be sure to use relevant keywords so that people can find your episodes easily.
F. Run Ads on Google or Other Websites
You can always run ads on Google or other websites to reach a wider audience. These ads are an excellent way to get your show in front of new listeners. Just be sure to use relevant keywords so that people can find your episodes easily.
G. Tell Your Friends and Family About Your Show
Of course, one of the best ways to promote your YouTube podcast is to tell your friends and family about it. This word-of-mouth is an excellent way to promotion for your show. Just let them know when new episodes are released so they can check them out.
These are just a few of the many ways you can promote your YouTube podcast. Just be sure to use a variety of methods so that you can reach the widest audience possible. And, most importantly, have fun!
11. Measure the Success of Your YouTube Podcast
1. Look at your goals and objectives.
What did you want to achieve with your podcast? Whether it is to grow your YouTube channel, build an audience, or generate income, keep these factors in mind when measuring your success.
2. Take a look at your numbers.
How many episodes have you released? How many downloads or views have you received? These are all essential factors to consider.
3. Look at your audience engagement.
Are people commenting on your episodes? Are they sharing your podcast with their friends? Their responses indicate that they’re enjoying your content and finding it valuable.
4. Check out your reviews.
What are people saying about your podcast? Again, this is a great way to get feedback and see what you can improve.
5. Ask your listeners.
Send out a survey or poll to your audience and ask them what they think about your podcast. The best way to get honest feedback so you can make the necessary changes is to ask.
By following these simple tips, you can measure the success of your YouTube Podcast and make the necessary changes to ensure its continued growth. Keep these factors in mind, and you’ll be well on your way to success.
12. Grow Your Audience & Earn Money By Podcasting On YouTube
Podcasting is a great way to reach new audiences and earn money from your YouTube channel.
1. Reach listeners who prefer watching videos:
You can reach new listeners by creating a podcast and making it available on YouTube. This podcast will allow you to tap into the massive audience of people who prefer watching videos over listening to audio files.
2. Optimize your audio for the YouTube algorithm:
To ensure that as many people see your podcast episodes as possible, it’s essential to optimize your audio for the YouTube algorithm. Optimizing means using keywords and phrases in your titles and descriptions to help your videos appear in search results.
3. Engage with fellow YouTubers who podcast:
There is a growing community of YouTubers who podcast, and engaging with them can be a great way to promote your show. In addition, when you comment on and like other podcasts, you’re more likely to get noticed by potential new listeners.
4. Create transcripts of your podcast episodes:
Transcribing your podcast episodes can help you reach a wider audience, as people will be able to read along with the audio. Transcribing is especially helpful for people who are deaf or hard of hearing.
5. Use tools to help your podcast on YouTube:
Many tools can make podcasting on YouTube more accessible and efficient. For example, Podbean offers a service that will host and distribute your podcast episodes for you.
The Pros And Cons of YouTube Podcasts
Now that you have learned how to start a podcast on YouTube, it is important to know the pros and cons of a YouTube video podcast.
- You can increase your reach podcast’s reach by reaching a new audience who may not have otherwise known about your podcast.
- You can interact with your viewers in the comments section and increase audience engagement, unlike on podcasting platforms.
- You can gain audience insights from YouTube Analytics.
- You can promote your podcast episodes on YouTube with shorter clips.
- You can earn ad revenue from YouTube.
- YouTube subscribers may not subscribe to your podcast.
- You may need to invest in video equipment to make high-quality video podcasts for YouTube.
How to Start a Podcast on YouTube – FAQs
1. What is a video podcast?
A podcast with a video element is a video podcast. The video element could be a static image or a video recording of the podcast host and guests.
2. Do podcasts make money on YouTube?
Yes. You could monetize your YouTube podcast by displaying ads on your videos or by creating sponsored videos.
3. Is it better to start a podcast or YouTube channel?
The answer entirely depends on your business and your target audience. Although podcasts and YouTube videos have their own pros and cons, you need to create content depending on the preferences of your audience.
Podcasts are versatile forms of content that people can consume anywhere and while doing anything (think gymming, cooking, cleaning, etc.). This makes podcasts a very popular form of content.
However, YouTube channels offer better organic traffic and easier monetization methods for your business.
I hope you found this ‘how to start a podcast on YouTube’ post useful.
It is pretty simple to start a podcast on YouTube, especially if you already have a podcast. YouTube is a free platform that you can use to upload either full episodes of your podcast or clips of it to promote your podcast.
Once you have chosen your video element (static image with audio laid over or a video recording of you and your podcast guests), you can record your podcast episodes and prepare them for publishing.
Select a good podcast hosting site and submit your podcast to RSS feeds so that people can find your podcast.
I recommend BuzzSprout if you’re just starting. Click here to get started with BuzzSprout!
After that, you can create a YouTube channel and upload your video podcast episodes to it. It’s that simple.
Happy video podcasting!