Marketing Amateur knows just how important blogging can be for a business, so if you’re not sure how to start a business blog, you’ve come to the right place.

How to Start a Business Blogging Site

The first thing you need to try and do is understand your audience. As long as you know who you want to read your blog, you’ll know what sort of content to write and personality to use. And once you know what personality you’re writing with, you can develop your brand’s voice. Whether you want a funny and snarky voice or a professional, dry one, depends on your chosen audience.

Once you have a plan, you should decide on a blogging platform. If you’re creating a self-hosted blog, WordPress is a great choice, but that’s not your only option. Do some research and decide what is best for you.

Then, you need to choose and register a domain name. Choose a name that is easily recognizable, like your business name, if available. This will cost around $10 a year. You’ll also need to purchase web hosting.

Once you have your website actually set up, it’s time to start writing. Make sure to brainstorm topics and keep each post interesting for your chosen audience.

Why Blogging Is Important

No matter what industry your business will be in, a well-written blog can help you in numerous ways, including:

  • Drive traffic to your website naturally:  With SEO-driven blog posts, you can expect more people to find your site.
  • Establish your authority: You can create insightful and helpful blogs to establish trust with your readers.
  • Create long-term results: Blogs can drive traffic to your site for weeks, months, and even years.

Marketing Amateur is here to help you set up your blog. If you need help with any part of the process, trust our years of experience. If you don’t know how to start an online business blog, we’ll work with you to create the best blog possible. Contact us today.