Traditional Marketing: Can Digital Marketing Replace It?

Traditional Marketing: Can Digital Marketing Replace It?

The debate is never-ending. Is traditional marketing obsolete? Can digital marketing be the only way you can reach out to your customers? The answer in short? No and no. Traditional marketing is alive and has, in many ways, partnered up with digital marketing. Traditional marketing is still a viable way to advertise your business. There…

SaaS Marketing: A Beginner’s Guide To Growing Your SaaS Business

SaaS Marketing: A Beginner’s Guide To Growing Your SaaS Business

SaaS marketing is unlike any other type of marketing. For starters, a SaaS company needs long-term customers. And with the abundance of competition that exists, customers are spoilt for choice. Customers churn through 30% of SaaS apps, abandoning them when they find apps with more features and better functionalities. Image Source A SaaS product isn’t…